Reduced IT spending may prevent online retailers from reaping the rewards of e-commerce, according to IDC. Read More...
View articleCutting through the clutter - should publishers be cleaning up their sites? Read More...
View articleThe economy has taken a toll on the PDA market, like everything else, but an October release date for Microsoft's Pocket PC operating system also put ...
View articleA technology provider isn't like the phone or gas company. Technology powers your business. Build a partnership with your provider rather than treatin...
View articleCommunity banks continue to invest in technological tools and applications that provide value to customers and increase operational efficiency, accord...
View articleSometimes the answers to marketers' questions reside not in an Excel spreadsheet, but out in the real world -- like on the 42nd Street crosstown bus. ...
View articleAn oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in...
View articleThere are those in the affiliate industry who are pushing to establish standard revenue-sharing agreements, but Jason calls such efforts "insanely irr...
View article"I," "we," "me," "us" -- every copywriter avoids these words like the plague. Here's why they could work for you online. Read More...
View articleA study by Princeton Survey Research Associates found that information technology has enhanced the work of human service nonprofit organizations, savi...
View articleEven online shoppers put off their holiday shopping this year, according to Jupiter Media Metrix. While traffic should be headed down to allow for shi...
View articleMobile advertising has gotten a bad rap since it was hyped so strongly a year or so ago, but thinking more broadly is the first step to taking advanta...
View articleJust when you thought PCs were becoming the dominant gaming platform, new hardware leads to a renewed interest in gaming consoles, according to Jupite...
View articleSatisfied with getting your target audience's attention for just a few seconds? Take a look at tools that can solidify your brand's image in a consume...
View articleIT/IS spending in the United States and Europe hit rock bottom in 2001, but is expected to rebound in 2002, according a survey released by CyberAtlas ...
View articleTotal U.S. spending on online sales increased from $3.6 billion in October to $4.9 billion in November, according to the NRF/Forrester Online Retail I...
View articleResearch companies weigh in with their e-commerce numbers for the beginning of December, predictions on returns and the role of convenience in holiday...
View articleThe Countdown: What shaped B2B marketing in this turbulent year? What lessons can we draw from these trends and changes? Read More...
View articleWith the launch of our new feedback section, we invite you, our readers, to share your ideas and experiences. Read More...
View articleNot everyone wins an Emmy. Not everyone has a chance to vie for an Academy Award. But the Nolly can be won by anyone in the world. It's the most democ...
View articleYou made a sale? That's the beginning of your job, not the end! Read More...
View articleAccenture's annual eFullfillment survey expanded to Europe this year, and found online shopping is much more complicated for Europeans than it is for ...
View articleMarketers can learn important lessons from the spectacular demise of Excite@Home. Read More...
View articleA renewed emphasis on security has more than 70 percent of Americans concerned about Internet and computer security, but it doesn't have them worried ...
View articleThe Internet has provided efficient ways for doctors to treat and communicate with their patients, but it's also provided a platform for pharmaceutica...
View articleiTV may not be a reality -- yet, but personal video recorders are. Is TV advertising adapting already to the fast-forward button? Read More...
View article