Online businesses have surpassed their offline counterparts in terms of customer satisfaction? Well, sort of. The 13 big-name Internet companies added...
View articleWhen it comes to marketing on the web, is it better to be flashy or simple? E-marketers prefer the most eye-catching, cool, and intrusive technology t...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleThere is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship w...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleDon't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers....
View articleWorking hand in hand with the Internet, television networks are exerting more and more control on our lives. Rather than being the voice of "new media...
View articleThe exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleWhether you're running a drugstore or an online empire, if you don't treat each customer like gold, charge a fair price, and offer something that cust...
View articleWith the growth of the web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it work...
View articleConsumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleDirect marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
View articleAfter reports that online shopping may experience a severe lack of shoppers this holiday season, research by PricewaterhouseCoopers, Deloitte & Touche...
View articleOK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleWhile PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleThanksgiving is the ultimate American holiday: big-hearted, familial, and, often, too darn stressful! Thankfully, the Internet is replete with culinar...
View articleWhy keep your web site simple? A simpler, more creative site is more likely to help your customers achieve their goals. And a happy customer is more l...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleThe Top 20 e-tailers of October 2000, according to PC Data Online. Read More...
View articleTotal spending of online sales increased from $4.2 billion in September to $4.4 billion in October, according to the NRF/Forrester Online Retail Index...
View articleResearch shows that the behavioral and attitudinal patterns of certain people called "e-fluentials" can influence others on the Internet. Learn more a...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
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