A study by the Bristol Group found that encouragingcustomers to go online can lead to a decline in customer loyalty, referralsto friends and, over the...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleThese days it seems like everyone has a plan for closing the "digital divide." With the high-profile political urgency given to this issue, you'd thin...
View articleThe number of e-gaming sites on the Internet continues to grow, according to Bear Stearns, but it's the free sweepstakes sites that are attracting all...
View articleAffiliate marketers are ready to embrace alternative affiliate marketing channels. Joel reveals a newly emerging category, one yet to be named. Whatev...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleGames, unlike the web, are immersive experiences that capture the user completely. What if games had ads? They could build frequency and be targeted e...
View articleSure, it's not Christmas, but more than 11 million Americans will make a Valentine's Day purchase online this year, according to a survey by Ernst & Y...
View articleThink back to the first time you bought something on an auction site and remember how it felt. It was pretty fun, wasn't it? Now businesses are gettin...
View articleSpam aside, it's getting harder and harder to wade through your inbox and find some nugget of value in the stuff to which you've actually subscribed. ...
View articleMike has decided to write something good about the web for a change. What has occasioned this new direction and spared you his grousing about the web ...
View articleA report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View articleJoel takes a look at some of the less obvious affiliate marketing plays - virtual storefronts. Of course, every dot-com from Amazon to eToys to Pets.c...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articleHere's a radical idea: When you get an email from a prospect, rethink what's on your web site. Because most people only resort to email when they can'...
View articleThe marriage between the Internet and travel consumers has never been stronger, and brick-and-mortar travel agencies are paying the price, according t...
View articleWith e-commerce growing exponentially and e-tailing sites mushrooming around the globe, the consumer is faced with an infinitely swelling array of cho...
View articleSeveral studies on the subject have found that consumers are unimpressed by the Internet's healthcare offerings in both the commerce and content areas...
View articleAt a time of unprecedented business "velocity" and tumult, it is more important than ever that CEOs have access to good, balanced advice and informati...
View articlePersonalization is a huge issue with existing and wannabe online retailers and web-based businesses these days. Everywhere you turn, companies are tou...
View articleOnline advertising remains a numbers game founded on the premise that the more Internet users you lure to your site, the higher your chances of shifti...
View articleA number of web companies are combining paperless e- commerce with the physical presence of paper - without the delivery cost of a courier - to turn a...
View articleNick tells you about a customer who experienced a shipping screw-up. The company didn't acknowledge making a mistake because its computer said it hadn...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleWhen Amazon launched its Associates Program in July 1996, it was truly breaking new ground and pioneering a completely new category. Fast-forward to t...
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