A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...
View articleHave we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...
View articleAri Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Read More...
View articleStaples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L wit...
View articleMost marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing a...
View articleThe campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...
View article2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleIn digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...
View articleThe springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Read More...
View articleThe app has been used by over 1.4 million fans since its debut on June 26. Read More...
View articleMarketers - there's no need to panic. If your emails are engaging, customers will find them. Read More...
View articleUsed responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big dat...
View articleWhat can we learn as marketers from this research? Read More...
View articleEven pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...
View articleYour challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually ...
View articleImages of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says. Read More...
View articleColumnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Read More...
View articleTuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...
View articleAdrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...
View articleThe site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...
View articleAs 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Read More...
View articleHow do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Read More...
View articleButter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...
View articleThe eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleThere are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleWearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...
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