With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleStella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleThe holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleAs brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleAccording to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleSkype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...
View articleActor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleThe Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...
View articleIt doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Read More...
View articleWorking with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...
View articleTwitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...
View articleThe greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...
View articleIf you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and ema...
View articleClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals...
View articleThe effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Read More...
View articleFacebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleTwitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...
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