Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleCoca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marke...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articleBefore we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleData-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...
View articleThe brand asks its most fervent fans to apply on its website. Read More...
View articleFour life lessons learned from home renovations that you can apply to your career. Read More...
View articleThe Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Read More...
View articleTechnology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. ...
View articleTwitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collat...
View articleMarketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...
View articleAs more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...
View articleMicrosoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the...
View articleRegardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to pro...
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleYahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect...
View articleIf you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be th...
View articleSocial media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. Read Mor...
View articleIn a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Read More...
View articleBest-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mist...
View articleMarketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Read More...
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