As we count down to 2012, a review of the top columns in March and April. Read More...
View articleWhy publisher direct media buys should still be part of your media mix. Read More...
View articleConsider this approach to planning your digital strategy. Read More...
View articleJonathan Bokor is joining MediaVest as senior vice president and director of advanced media. Read More...
View articleA primer for determining if a customer incentive is truly adding value to your business. Read More...
View articleThe question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Read M...
View articleEven B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Read More...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleWho will be working in digital ad tech in the future? And who is being hired right now? Read More...
View articleAOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertis...
View articleA look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Read More...
View articleBrands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Read More...
View articleMarketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way. Read More...
View articleSome tactics to help you leverage any potential difference that gets you the click, call, and sale. Read More...
View articleThe whole is greater than the sum of its parts. Read More
View articleA look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...
View article2012 was a big year in technology and I've put together my list. What does yours look like? Read More...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleCombine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Read More...
View articleWith thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what...
View articleAs engagement occurs, marketers can start capturing more data and customizing their message. Read More...
View articleDigital is the future, but is that future here yet? Read More...
View articleA catchy tune, offbeat humor, and cartoon characters take over the Internet world. Read More...
View articleJam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference. Read More...
View articleTwitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising...
View articleWhile brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Read More...
View article