In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleSocial media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...
View articleLondon's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...
View articleAt ClickZ Live San Francisco, Kevin Knight, head of agency and brand strategy at Pinterest, will discuss the efficient functionality of native and the...
View articleBrad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...
View articleFacebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...
View articleFundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...
View articleBurying the hatchet once and for all to bring marketers and innovators closer together. Read More...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleDomino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Read More...
View articleBrands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleIn this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...
View articleThere is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...
View articleAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
View articleThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleBrands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable t...
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