Even though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleHere's an idea that may run a little against the grain. It's about excluding customers from your site. It's about saying, "Hey, this site may not be f...
View articleAfter nearly two years of interoperability problems, sketchy deployment, and equipment upgrades, the performance of 56K V.90-standard modems is finall...
View articleWhat comes to mind when using the Internet to enhance your customer support capabilities? Is it the quick turn-around of incoming e-mails? Or an onlin...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleThe demand for Internet caching will continue to soar over the next five years, as total investments since the market's inception near $675 million, a...
View articleChris knows how much fun it is to have creative ideas and see them brought to life. But apparently, there can be a lot of bad creative ideas out there...
View articleA report by Jupiter Communications found that most consumers don't trust sites, even if they have a privacy policy. But it also found that consumers a...
View articleEven though the web makes every site global, the need for localization is stronger and more important than ever. On one hand you have to be local, but...
View articleTechnology is the stuff that was invented after we were born. That we obsess over, fetishize and have to figure out how to fit into our lives. But not...
View articleWarm weather and summer activities may have put a crimp in online purchases made from home in July, as the overall purchasing activity across the top ...
View articleWant to satisfy your audience while scratching someone else's back? Increase exposure to your content and create additional revenue opportunities with...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleThe report "The State of Online Investing" by Gomez Advisors and Harris Interactive found that once 16 million new online investors get wired, the val...
View articleFind yourself dreaming of the perfect relationship? Fantasies of blissful customer relationships may flutter in your mind. But customers will decide f...
View articleThe No. 1 reason among onlineusers who have yet to make an e-commercepurchase: lack of trust. In a new survey, a staggering69.4 percent of reluctant e...
View articleIt costs less to keep satisfied customers than to get new ones. Good customer service isn't easy to pull off, but it deserves more than lip service. I...
View articleAs more businesses go online, and more residential customers turn to broadband, ISPs will have to spend big bucks on equipment. A report by Datamonito...
View articlePotential new revenue is one of the main reasons for businesses to go online. But transferring your brand to the web doesn't guarantee higher earnings...
View articleNearly one out of every three Internet users are making online purchases, and they are sticking to familiar, inexpensive items, according to a study b...
View articleSean thinks it's time for traditional ad agencies to get nervous. It's not what you can see - it's the stealth bomber called "interactive" slipping un...
View articleAmazon.com is the exception, not the rule. A study by ActivMedia found that 80 percent of online retailers have an offline presence, and they use offl...
View articleWe pump out a lot of information about product features and benefits on the web, but how much - or how little - do we use emotional appeals to help cu...
View articleThe number of US households using PC banking applications is expected to more than triple in the next five years, from 7 million at the end of 1998 to...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
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