Gigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Read More...
View articleGoogle accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up...
View articleDriving maximum engagement with your consumers with compelling subject lines and eye-catching design. Read More...
View articleConsider these factors when thinking about your company's online reputation strategy. Read More...
View articleMarket research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team. Read More...
View articleNo matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage...
View articleLocal advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell A...
View articleThe U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Read More...
View articleWhy would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports yo...
View articleAre you ready to put your customers at the center of your planning and making their needs your priority? Read More...
View articleYahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry...
View articleNeed to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Read More...
View articleA discussion about why brands need to move beyond advertising. Read More...
View articleThe faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up. Read More...
View articleMeet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over. Read More...
View articleDon't forget that you need to tell the story of your business/brand to the customer. Read More...
View articleWhy the iPhone 4S may be the world's best marketing giveaway. Read More
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleConsensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...
View articleHow marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets t...
View articleContinuing to work hard after you've given your two weeks' notice may be more beneficial than you think. Read More...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleSenator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...
View articleThe key step to demonstrate the value of marketing to a sales-driven CEO. Read More...
View articleA mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleObama is counting on them. But will they be counted? Read More...
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