This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Read More...
View articleSouthwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Read More...
View articleNew ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...
View articleBeverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...
View articleCelebrities and Mr. Youth exec discuss social media, SXSWi, and Charlie Sheen. Read More...
View articleA look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. populati...
View articleThe commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...
View articleThe umbrella group leading the self-regulatory initiative for behavioral advertising could expand its requirements to prevent nefarious data uses. Rea...
View articleWill new search company Blekko be the next Google? Only time will tell. Read More...
View articleCritics say search engine's fundraiser crossed line. Read More...
View articleProduct designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Read More...
View articleDavid Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Read More...
View articleMobile marketing firms might have released novel technologies and solutions but here are three well-tested tactics retailers could engage consumers an...
View articleCEO of legendary agency takes in the scene in Austin, Texas. Read More...
View articleRather than pay a new tax, Amazon severs relationships with Illinois-based "Associates." Read More...
View articleHow Reddit is turning communities into creation engines. Read More...
View articleBorrell Associates finds more than half of small businesses will increase digital spending this year. Read More...
View articleLondon-based creative agency will become part of the Leo Burnett Group in the U.K. Read More...
View articleAs Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Read M...
View articleDo brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find...
View articleHow to gain, improve, and be fulfilled in online marketing careers. Read More...
View articleA live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers. Read More...
View articleA good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your busine...
View articleThe differences between declared data and observed data and how they can effectively be used to reach target audiences. Read More...
View articleTo avoid leaving a trail of badly executed digital debris, here's three back to basics tips to consider. Read More...
View articleDeal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...
View article"Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Read More...
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