TED@Cannes Speakers Describe Social Changes Wrought by Tech
Agency Spotlight

TED@Cannes Speakers Describe Social Changes Wrought by Tech

16y Zachary Rodgers

TED@Cannes Speakers Describe Social Changes Wrough...

TED brings its specialized conference format to a global ad industry audience. Read More...

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MediaVest's Amanda Richman: Cannes About Thinking Globally [Video]
Agency Spotlight

MediaVest's Amanda Richman: Cannes About Thinking Globally [Video]

16y Zachary Rodgers

MediaVest's Amanda Richman: Cannes About Thinking ...

While motifs come and go, what remains constant at Cannes is the exchange of ideas across borders. Read More...

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Public Social Experiments Abound in Cannes This Week
Agency Spotlight

Public Social Experiments Abound in Cannes This Week

16y Zachary Rodgers

Public Social Experiments Abound in Cannes This We...

A slew of social media experiments aim to distract, amuse, and possibly even be of use to festival goers. Read More...

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Shifting Back Towards the Old World
Marketing

Shifting Back Towards the Old World

16y Sean Carton

Shifting Back Towards the Old World

New feudal lords are emerging in digital publishing and advertising. Will anyone overthrow them? Read More...

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Cyber Jury Tweeting Up a Storm as Cannes Lions Kicks Off
Agency Spotlight

Cyber Jury Tweeting Up a Storm as Cannes Lions Kicks Off

16y Zachary Rodgers

Cyber Jury Tweeting Up a Storm as Cannes Lions Kic...

Ad festival boasts 18 percent more interactive entries than it had last year. Read More...

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By the Numbers: A Republican Fundraising Ad Trend Gets Popular
Marketing

By the Numbers: A Republican Fundraising Ad Trend Gets Popular

16y Kate Kaye

By the Numbers: A Republican Fundraising Ad Trend ...

Political campaigns employ a tactic that seems to work: pick a number that has some significance to an election - or can be made to seem to have signi...

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Advertising Tech Vendor Rivalries Intensify
Marketing

Advertising Tech Vendor Rivalries Intensify

16y Anna Maria Virzi

Advertising Tech Vendor Rivalries Intensify

A financial services firm's conference for private and public equity investors offers insights on 2010's key technology and business hurdles. Read Mor...

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A Dozen Things to Think About When Launching an Online Business
Marketing

A Dozen Things to Think About When Launching an Online Business

16y Robin Neifield

A Dozen Things to Think About When Launching an On...

Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Read More...

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Google's U.K. Chief Says Mobile Comes First
Marketing

Google's U.K. Chief Says Mobile Comes First

16y Jack Marshall

Google's U.K. Chief Says Mobile Comes First

Engineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem. Read More...

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IAB Gives to Re-Election Campaign of Privacy Bill Lawmaker
Marketing

IAB Gives to Re-Election Campaign of Privacy Bill Lawmaker

16y Kate Kaye

IAB Gives to Re-Election Campaign of Privacy Bill ...

Donates $1,000 to re-election campaign of Cliff Stearns, a co-sponsor of draft privacy legislation that may become a bill soon. Read More...

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Breaking the Content Barrier
Data insights

Breaking the Content Barrier

16y Andrea Fishman

Breaking the Content Barrier

Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Read ...

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Tips on How to Get Top iPhone Apps
Marketing

Tips on How to Get Top iPhone Apps

16y Rob Weber

Tips on How to Get Top iPhone Apps

A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Read More...

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Caffeine: How Google's New Approach to Indexing the Web Changes Everything
Marketing

Caffeine: How Google's New Approach to Indexing the Web Changes Everything

16y Gary Stein

Caffeine: How Google's New Approach to Indexing th...

Google has overhauled the way it captures content on the Web. What does it mean for your business? Read More...

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Budweiser's Global World Cup Campaign Rooted in Social Media
Marketing

Budweiser's Global World Cup Campaign Rooted in Social Media

16y Jack Marshall

Budweiser's Global World Cup Campaign Rooted in So...

A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN h...

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Real-Time Challenges for Google and Bing
Conference Coverage

Real-Time Challenges for Google and Bing

16y Aaron Kahlow

Real-Time Challenges for Google and Bing

Do you trust a tweet from a friend or follower over a Google result? Read More...

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Writing Off Behavioral Targeting?
Data insights

Writing Off Behavioral Targeting?

16y Amy Manus

Writing Off Behavioral Targeting?

Seven of the most important types of behavioral targeting that are worth trying. Read More...

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Twitter Seeks First D.C. Staffer as Founder Touts Mobile Pay Tool to Politicos
Marketing

Twitter Seeks First D.C. Staffer as Founder Touts Mobile Pay Tool to Politi...

16y Kate Kaye

Twitter Seeks First D.C. Staffer as Founder Touts ...

As Twitter Chairman Jack Dorsey prepares to unveil a new mobile payment system to politicos, the company seeks its first D.C.-based employee. Read Mor...

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Union Pairs Online Ads with Phone Call to Action
Marketing

Union Pairs Online Ads with Phone Call to Action

16y Kate Kaye

Union Pairs Online Ads with Phone Call to Action

In a tongue-in-cheek ad opposing Arizona's immigration law, the Service Employees International Union is campaigning not only to promote a cause, but ...

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(Post) Modern Marketing Myths: Busted
Marketing

(Post) Modern Marketing Myths: Busted

16y Sean Carton

(Post) Modern Marketing Myths: Busted

The top 10 digital marketing myths that are holding you back and how to move on from them. Read More...

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Social Media Case Study: Houlihan's Restaurants
Marketing

Social Media Case Study: Houlihan's Restaurants

16y Anna Maria Virzi

Social Media Case Study: Houlihan's Restaurants

How a casual dining chain feeds a hearty appetite for social media on a lean budget. Read More...

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Social Media Clutter: Will Consumers Tune Out?
Marketing

Social Media Clutter: Will Consumers Tune Out?

16y Robin Neifield

Social Media Clutter: Will Consumers Tune Out?

There are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Read More...

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Google, Facebook Present as Maryland Passes New Political Advertising Law
Marketing

Google, Facebook Present as Maryland Passes New Political Advertising Law

16y Kate Kaye

Google, Facebook Present as Maryland Passes New Po...

Representatives from Google, Yahoo, Facebook, and AOL descended on a Maryland State Board of Elections meeting on rules governing social media and onl...

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Moving at the Speed of Your Sales Channel
Local

Moving at the Speed of Your Sales Channel

16y Gregg Stewart

Moving at the Speed of Your Sales Channel

Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Read More...

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Maryland Rule May Ask Political Campaigns to Store Twitter, Facebook Posts
Marketing

Maryland Rule May Ask Political Campaigns to Store Twitter, Facebook Posts

16y Kate Kaye

Maryland Rule May Ask Political Campaigns to Store...

The rules would stand in contrast with those recently established by Florida for its state election candidates. Read More...

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Sit Back and Relax
Marketing

Sit Back and Relax

16y Adam Cahill

Sit Back and Relax

YouTube’s launch of Leanback underscores why online engagement is a double-edged sword. Read More...

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Florida's New Political Ad Law Could Drive Dollars from State Candidates Online
Data insights

Florida's New Political Ad Law Could Drive Dollars from State Candidates On...

16y Kate Kaye

Florida's New Political Ad Law Could Drive Dollars...

Law dealing with political ad disclosure could drive more online ad dollars from state and local candidates. Read More...

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Embracing Real-Time Attribution Models
Data insights

Embracing Real-Time Attribution Models

16y Rob Graham

Embracing Real-Time Attribution Models

How can we evaluate the touchpoints that a brand and a consumer make along a purchase path to determine how to divide the credit given for an acquisit...

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