The number of times an article is shared through social media represents the value of your information to your target audience. It also represents pot...
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View articlePlanning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...
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View articleEarly belief in digital has helped Republican Senate candidate Marco Rubio build support and fuel anti-moderate sentiment that influenced Governor Cha...
View articleAs advertisers desire more access to personal data, more personal data inevitably becomes "public" by default. How can we maintain that delicate balan...
View articleOne million YouTube views are aiding Republican Dale Peterson, who three weeks ago was considered a 17:1 long-shot in his run for Alabama's agricultur...
View articleLaw firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...
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View articleAn excerpt from ClickZ's Digital Political Campaigns 101, a free, practical resource on online fundraising, Web ads, social media, video, and more. Re...
View articleAre you taking advantage of all sources to advance your behavioral program? Read More...
View articleFormer Yahoo exec Philip Macauley will lead the expansion. Read More...
View articleIn the race for Ted Kennedy's Massachusetts Senate seat, the failed campaign for Dem Martha Coakley did not authorize online ads until a few days befo...
View articleThe essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Read More...
View articleThere must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure adve...
View articleA proposal calls for political candidates to include standard language denoting an association with their campaigns on Facebook profile pages and woul...
View articleNow that media platforms, media owners, and media consumers are in the same space, we can let them interact, grow, and create. Read More...
View articleYour e-mail marketing, analytics, social media marketing, and website suffer from the same affliction: you. Read More...
View articleWill Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Read More...
View articleVenture capitalists have invested as much as $2.5 billion to make online advertising more efficient. What does that mean for advertisers and ad agenci...
View articleAs opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we...
View articleAs Conservatives reach out to supporter bases built on Facebook and Twitter today, and dominate ads on Google and YouTube, Labour is mostly silent. Re...
View articleFour ways Apple's iAd platform will bring brand dollars to digital. Read More...
View articleParty gears up for a final day of campaigning through online video, social media, e-mail, and mobile marketing. Read More...
View articleAssuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...
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