By adopting Twitter hashtags and embracing Facebook-driven flashmobs, the Liberal Democrat Party is helping supporters flourish in social media. Read ...
View articleA look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Read More...
View articleFlorida's Marco Rubio isn't the only candidate taking shots at so-called Republican defectors to promote their own campaigns and fundraising organizat...
View articleIgnite your community of consumers and fans through interactive marketing, like this company did, and be amazed at the outcomes. Read More...
View articleDigital is the thread that weaves through all of advertising. Digital techniques and analytics can and should infuse into every phase of the advertisi...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleIAB report finds mobile ad spending flourished last year, but didn't grow as fast as in 2008. Read More...
View articleFormer Obama and Brown campaign staffers, independent consultants, and others have launched consulting firms serving political, advocacy, and public a...
View articleIt's important not to be reductive in how we think about social media marketing. It's not "brand" vs. "response." It's both. Read More...
View articleThe company known for its Levi's and Dockers brands places big bets on big ideas. Read More...
View articleIf most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleConsultants on the right and left, along with digital media sellers, say Republican House candidates are more serious about using Web ads and other on...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View articleMicrosoft hopes this year's political campaigns will use its new cloud-based tools, including a community management platform. Read More...
View articleAs apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display,...
View articleIt's time to start bridging the gap between our brand and our consumers through social media. It's time to embrace its power and use it to advertise. ...
View articleBehavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own per...
View articleDoes anyone have the actual answer to the value of social media? Can we figure it out with a formula? Or is it simply part of the cost of doing busine...
View articleMedia dinosaurs must accept reality and stop halting innovation. Read More...
View articleGot approval to test a social media marketing initiative? Here's where you should invest and where to skimp on analytics. Read More...
View articleUse consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Read More...
View articleMobile is growing at a rapid speed and set to take over how people access the Web. Are you growing with it? Read More...
View articleTry ruling out consumers who would make a lousy candidate for your offer. Read More...
View articleJohn Prescott asked supporters to click on Conservative ads to diminish opponents' budget. Read More...
View articleFaster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Read More...
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