Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Read More...
View articleThe EU court rejected a case brought by luxury goods firm LVMH group which argued Google should prevent the sale of trademarked brand names as ad keyw...
View articleThe power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Read...
View articleGroups like Freedom Works and The Senate Conservatives will continue using the healthcare debate to galvanize support for their candidates, generate e...
View articleIntel and Verizon are blending advertising and editorial content. Can it be done right? Read More...
View articleWho are you and who do you want to be when you grow up - socially? Read More...
View articleAsking these questions will help you determine whether behavioral targeting is appropriate for your brand. Read More...
View articleQ&A: Jonathan Blum, a technology writer and analyst, weighs in on Google, LinkedIn, Twitter, Facebook, and their business models. Read More...
View articleDevelop your marketing strategy with content, advocacy, fans, and engagement. Read More...
View articleDespite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. Rea...
View articleA look at five key areas of building a successful search engine marketing program, and how these steps all connect. Read More...
View articleComScore suggests superior creativity could explain discrepancy. Read More...
View articleStill suffering from banner blindness? You might want to try another look. Read More...
View articleWhat can the IAB and the 4A's do for your digital marketing campaign? Read More...
View articleWeb ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. Read M...
View articleWhat online marketers can learn from Facebook's evolution. Forget about those sacred cows. Read More...
View articleWith just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant c...
View articleIs the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies? Re...
View articleWhat are the professional development hallmarks of a digital marketing career? Read More...
View articleMarketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority. Read More...
View articleOngoing technology advances make the digital signage space all the more interesting for marketers. Read More...
View articleRight-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media. Read More...
View articleA checklist for blending social media into the PR mix. Read More...
View articleA guide that's packed with case studies and practical exercises will help marketers get started or enhance existing strategies for the social network....
View articleA look at what to expect at the showdown between SEO and PPC at SES New York. Read More...
View articleWhy the laws of duality, the opposite, and others no longer hold true. Second in a three-part series. Read More...
View articleContent will me monetized with video ads and overlays. Read More...
View article