Five Statistics That Matter (and Why)
Marketing

Five Statistics That Matter (and Why)

16y Gary Stein

Five Statistics That Matter (and Why)

A list of the five data points out there that can help to confirm or deny some of the truths that we have become accustomed to. Read More...

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What Apple's iPad Means for Marketers
Marketing

What Apple's iPad Means for Marketers

16y Sean Carton

What Apple's iPad Means for Marketers

Online marketers will have to adjust their approaches because of this game-changing device. Here's why. Read More...

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Dear Client...
Marketing

Dear Client...

16y Robin Neifield

Dear Client...

Ten recommendations to get the best from your digital agency partner. Read More

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U.K. Conservatives Embrace Digital to Revamp Image
Marketing

U.K. Conservatives Embrace Digital to Revamp Image

16y Jack Marshall

U.K. Conservatives Embrace Digital to Revamp Image

The Conservative Party in the U.K. hopes its dedicated in-house digital team and agency partners help update its image and woo voters in the digital s...

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VA Senate Majority Leader to Dem Candidate: You Will Use Web Ads
Marketing

VA Senate Majority Leader to Dem Candidate: You Will Use Web Ads

16y Kate Kaye

VA Senate Majority Leader to Dem Candidate: You Wi...

Prodding and funding from the state party caucus may have helped David Marsden reach swing voters and win a tight race for state senator this month. R...

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Behavioral Targeting and A/B Testing
Data insights

Behavioral Targeting and A/B Testing

16y Andrea Fishman

Behavioral Targeting and A/B Testing

What's appropriate for your business? Read More

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Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv
Marketing

Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv

16y Fred Aun

Industry Vet Toby Gabriner Jumps from Tribal Fusio...

Gabriner was previously CEO at [x+1] and president of Carat Fusion. Read More...

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Five Application Marketing Trends
Marketing

Five Application Marketing Trends

16y Rob Weber

Five Application Marketing Trends

Online marketers should take note of these developments in app marketing. Read More...

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Big Brands and Their Biggest Plans Yet
Conference Coverage

Big Brands and Their Biggest Plans Yet

16y Aaron Kahlow

Big Brands and Their Biggest Plans Yet

Get a preview of things to come at Online Marketing Summit at SES London, including the "social media hangover" and getting back to the basics. Read M...

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Learning From the Best of the Best in Online Marketing
Marketing

Learning From the Best of the Best in Online Marketing

16y Anna Maria Virzi

Learning From the Best of the Best in Online Marke...

ClickZ kicks off the year with 16 seasoned marketing pros who will share their expertise in search marketing, social media marketing, analytics, and m...

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Air America Dies, Failing to Make Transition to Web
Marketing

Air America Dies, Failing to Make Transition to Web

16y Kate Kaye

Air America Dies, Failing to Make Transition to We...

The left-wing radio and Internet media operation has struggled since its launch in 2004, and failed to make an impact online. Read More...

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Majority of Mobile Ads in U.K. Served to Apple Devices
Marketing

Majority of Mobile Ads in U.K. Served to Apple Devices

16y Jack Marshall

Majority of Mobile Ads in U.K. Served to Apple Dev...

Apple's iPhone and iPod Touch devices now account for over 70 percent of AdMob's mobile ad requests in the U.K., but only around 36 percent of ads are...

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2010: Social Media Removes the Dam of Gutenberg-Google
Marketing

2010: Social Media Removes the Dam of Gutenberg-Google

16y Aaron Kahlow

2010: Social Media Removes the Dam of Gutenberg-Go...

The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer. Read More...

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YouTube to Stream Live Ad-Supported IPL Cricket Matches
Marketing

YouTube to Stream Live Ad-Supported IPL Cricket Matches

16y Jack Marshall

YouTube to Stream Live Ad-Supported IPL Cricket Ma...

YouTube will stream live, ad-supported coverage of the all 2010 Indian Premier League cricket matches everywhere but the U.S., promising near-global r...

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Rationality in Online Display Advertising
Data insights

Rationality in Online Display Advertising

16y George John

Rationality in Online Display Advertising

Media teams often pull the trigger before investing time to plan and test campaigns. Consider these options for making more informed decisions. Read M...

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Microsoft Responds to EU by Limiting Search Data Retention
Marketing

Microsoft Responds to EU by Limiting Search Data Retention

16y Jack Marshall

Microsoft Responds to EU by Limiting Search Data R...

Google still stores users' IP addresses for up to nine months, while Yahoo anonymizes search and other data after three months. Read More...

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Massachusetts Senate Election Could Inspire a More Digital GOP
Marketing

Massachusetts Senate Election Could Inspire a More Digital GOP

16y Kate Kaye

Massachusetts Senate Election Could Inspire a More...

Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video. Read More...

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Social Campaign Management: At Long Last
Marketing

Social Campaign Management: At Long Last

16y Gary Stein

Social Campaign Management: At Long Last

A new tool is finally here for businesses that want to communicate through social media and be able to filter it: social CRM. Read More...

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Introducing a New Breed of Affiliate Marketers
Conference Coverage

Introducing a New Breed of Affiliate Marketers

16y Dixon Jones

Introducing a New Breed of Affiliate Marketers

Affiliate marketers are looking to step up their game in the coming year. Here's how. Read More...

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Haiti Aid Group Scrambles to Launch Campaign, But Sees Big Results
Marketing

Haiti Aid Group Scrambles to Launch Campaign, But Sees Big Results

16y Christopher Heine

Haiti Aid Group Scrambles to Launch Campaign, But ...

Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours. Read More...

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Can You Really Take Something Called Twitter Seriously?
Marketing

Can You Really Take Something Called Twitter Seriously?

16y Mike Grehan

Can You Really Take Something Called Twitter Serio...

A Twitter skeptic changes his stripes. But don't thank Ashton Kutcher. Read More...

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Social Media -- No Casual Undertaking
Marketing

Social Media -- No Casual Undertaking

16y Robin Neifield

Social Media -- No Casual Undertaking

If you open the social media channel, you have to be ready to keep it open. Start with a plan. Read More...

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If It Can Be Measured, It Can Be Optimized
Local

If It Can Be Measured, It Can Be Optimized

16y Gregg Stewart

If It Can Be Measured, It Can Be Optimized

Start reviewing the methods and manners with which you optimize your local search and other advertising efforts. Read More...

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Advertising in the Attention Economy
Data insights

Advertising in the Attention Economy

16y Rob Graham

Advertising in the Attention Economy

Winning the attention of consumers has become the currency of the online world. What are you expecting to get in return for your online marketing effo...

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AOL Shutters European Offices
Marketing

AOL Shutters European Offices

16y Jack Marshall

AOL Shutters European Offices

Offices will close in Germany, Finland, Sweden and Spain, while "significant" cuts are planned in the U.K. and elsewhere. Read More...

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Tablets, 4G Technology, and E-readers at CES
Marketing

Tablets, 4G Technology, and E-readers at CES

16y Jeremy Lockhorn

Tablets, 4G Technology, and E-readers at CES

A look at the best innovations to come out of the Las Vegas tech tradeshow. Read More...

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NJ Governor's Race Yielded Small Online Spends
Marketing

NJ Governor's Race Yielded Small Online Spends

16y Kate Kaye

NJ Governor's Race Yielded Small Online Spends

ClickZ's online spending estimates for NJ candidates Christie and Corzine, including charts showing breakdown by media type. Read More...

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