Negative Value Audience Targeting
Data insights

Negative Value Audience Targeting

17y Rob Graham

Negative Value Audience Targeting

Try ruling out consumers who would make a lousy candidate for your offer. Read More...

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U.K. Labour MP Urges Voters to Click Conservative Ads
Marketing

U.K. Labour MP Urges Voters to Click Conservative Ads

17y Jack Marshall

U.K. Labour MP Urges Voters to Click Conservative ...

John Prescott asked supporters to click on Conservative ads to diminish opponents' budget. Read More...

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CTIA 2010: Innovations in Mobile
Marketing

CTIA 2010: Innovations in Mobile

17y Jeremy Lockhorn

CTIA 2010: Innovations in Mobile

Faster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Read More...

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Despite Cost, Political Campaigns Try Mobile
Marketing

Despite Cost, Political Campaigns Try Mobile

17y Kate Kaye

Despite Cost, Political Campaigns Try Mobile

Mobile has not been universally embraced by political consultants - and has even raised some hackles among those who see it as a costly distraction. R...

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The Little Blue Icon
Marketing

The Little Blue Icon

17y Mike Grehan

The Little Blue Icon

While some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture. Read More...

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Shifting Sands in Google's Political Sales Organization
Marketing

Shifting Sands in Google's Political Sales Organization

17y Kate Kaye

Shifting Sands in Google's Political Sales Organiz...

Company has added a former political campaign manager to its sales team, and its once-top political sales guy is now focused on advertising industry o...

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The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Marketing

The 22 Immutable Laws of Marketing No Longer Apply, Part 3

17y Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply...

Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part series. Read More...

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Orange and OpenX Partner on European Ad Exchange
Marketing

Orange and OpenX Partner on European Ad Exchange

17y Zachary Rodgers

Orange and OpenX Partner on European Ad Exchange

OpenX will provide its ad exchange platform, and Orange will sell the concept to publishers and media buyers. Read More...

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Behavioral Targeting Needs a Cool Negative Name
Data insights

Behavioral Targeting Needs a Cool Negative Name

17y Brian Massey

Behavioral Targeting Needs a Cool Negative Name

And why not treat advertisements as content and sell our "behavioral services" as a benefit to Web site visitors? Read More...

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iPadvertising: What to Expect
Marketing

iPadvertising: What to Expect

17y Gary Stein

iPadvertising: What to Expect

Will the iPad change the way we think of an ad, online and offline, and fixed and mobile? Read More...

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How Universal, Personalized, and Real-Time Search Have Affected CTRs
Conference Coverage

How Universal, Personalized, and Real-Time Search Have Affected CTRs

17y Prashant Puri

How Universal, Personalized, and Real-Time Search ...

As Google and Bing innovate, the SEO landscape will change at a fast pace. Here's how you can use these changes to your advantage. Read More...

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The Power of Lo-Fi
Marketing

The Power of Lo-Fi

17y Sean Carton

The Power of Lo-Fi

Should we all start putting out "crappy" ads? Read More

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Mitch Joel on Human Interconnectedness
Conference Coverage

Mitch Joel on Human Interconnectedness

17y Stewart Quealy

Mitch Joel on Human Interconnectedness

An interview with Mitch Joel and his opinions on the impact of viral expansion loops, social media, personal branding, and entrepreneurship. Read More...

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Stop Benchmarking Your Competitors
Conference Coverage

Stop Benchmarking Your Competitors

17y Conrad Saam

Stop Benchmarking Your Competitors

Benchmarking competitors' SEO strategies and tactics may be, at best, an extremely frustrating exercise. Read More...

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Digital Asset Optimization: Social Media Meets SEO
Conference Coverage

Digital Asset Optimization: Social Media Meets SEO

17y Harry Gold

Digital Asset Optimization: Social Media Meets SEO

Cover three bases with one program: site SEO, digital asset optimization, and social media marketing. Read More...

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As Search and Social Converge, Engagement Matters
Conference Coverage

As Search and Social Converge, Engagement Matters

17y Jack Marshall

As Search and Social Converge, Engagement Matters

Social networking services are outpacing the major search engines in terms of audience growth. Read More...

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Video Advertising Comes Into Its Own
Conference Coverage

Video Advertising Comes Into Its Own

17y Zachary Rodgers

Video Advertising Comes Into Its Own

Recent innovations in video reveal some solid opportunities for advertisers to get in on the channel. Read More...

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UGC Drives Search on Product Pages and Beyond
Conference Coverage

UGC Drives Search on Product Pages and Beyond

17y Sam Decker

UGC Drives Search on Product Pages and Beyond

Customer reviews, community Q&A, and stories shared online are changing the way consumers shop - and search. Read More...

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7 Tips to Help Your Web Site Help Your Customers Make Decisions
Conference Coverage

7 Tips to Help Your Web Site Help Your Customers Make Decisions

17y Mark Blanchard

7 Tips to Help Your Web Site Help Your Customers M...

In this economy, marketers can't afford to let potential customers get lost, confused, or overwhelmed on their sites. Read More...

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Online Marketing and Social Media: Thinking Beyond the Web Browser
Conference Coverage

Online Marketing and Social Media: Thinking Beyond the Web Browser

17y Liana Evans

Online Marketing and Social Media: Thinking Beyond...

Being where people are looking for information is critical to making sure your company is considered in the user's final decision. Read More...

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Top 10 PPC Campaign Mistakes
Conference Coverage

Top 10 PPC Campaign Mistakes

17y Kevin Lee

Top 10 PPC Campaign Mistakes

Failure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up y...

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Search Team vs. Affiliate Team: Internal Revenue Wars
Conference Coverage

Search Team vs. Affiliate Team: Internal Revenue Wars

17y Lori Weiman

Search Team vs. Affiliate Team: Internal Revenue W...

To maintain a healthy working relationship between these two channels, consider deploying these following practices. Read More...

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The Online Discovery Experience Broadens at Bing
Conference Coverage

The Online Discovery Experience Broadens at Bing

17y Yusuf Mehdi

The Online Discovery Experience Broadens at Bing

As people increasingly move from simply finding information to conducting their everyday tasks online, the search paradigm needs to shift. Read More...

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Phorm Launches Commercial Operation in Brazil
Marketing

Phorm Launches Commercial Operation in Brazil

17y Jack Marshall

Phorm Launches Commercial Operation in Brazil

Controversial behavioral ad targeter finally rolls out a full launch after difficulties in U.K. and U.S. markets. Read More...

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Do Not Follow Me, I Am a Bot
Marketing

Do Not Follow Me, I Am a Bot

17y Anna Maria Virzi

Do Not Follow Me, I Am a Bot

Is Twitter automation an oxymoron? Read More

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M&C Saatchi Acquires Inside Mobile
Marketing

M&C Saatchi Acquires Inside Mobile

17y Jack Marshall

M&C Saatchi Acquires Inside Mobile

M&C operates in 16 markets, but had no dedicated mobile arm until now. Read More...

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Mobile #succeed or #fail at SXSW?
Marketing

Mobile #succeed or #fail at SXSW?

17y Robin Neifield

Mobile #succeed or #fail at SXSW?

Are trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Read More...

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