Mobile has not been universally embraced by political consultants - and has even raised some hackles among those who see it as a costly distraction. R...
View articleWhile some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture. Read More...
View articleCompany has added a former political campaign manager to its sales team, and its once-top political sales guy is now focused on advertising industry o...
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View articleOpenX will provide its ad exchange platform, and Orange will sell the concept to publishers and media buyers. Read More...
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View articleCover three bases with one program: site SEO, digital asset optimization, and social media marketing. Read More...
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View articleRecent innovations in video reveal some solid opportunities for advertisers to get in on the channel. Read More...
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View articleIn this economy, marketers can't afford to let potential customers get lost, confused, or overwhelmed on their sites. Read More...
View articleBeing where people are looking for information is critical to making sure your company is considered in the user's final decision. Read More...
View articleFailure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up y...
View articleTo maintain a healthy working relationship between these two channels, consider deploying these following practices. Read More...
View articleAs people increasingly move from simply finding information to conducting their everyday tasks online, the search paradigm needs to shift. Read More...
View articleControversial behavioral ad targeter finally rolls out a full launch after difficulties in U.K. and U.S. markets. Read More...
View articleM&C operates in 16 markets, but had no dedicated mobile arm until now. Read More...
View articleAre trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Read More...
View articleEmbracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Read More...
View articleThe EU court rejected a case brought by luxury goods firm LVMH group which argued Google should prevent the sale of trademarked brand names as ad keyw...
View articleThe power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Read...
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