Sneaky Techniques
Marketing

Sneaky Techniques

23y Pamela Parker

Sneaky Techniques

The latest in deceptive online marketing. Read More

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E-Commerce as a Way of Life
Audience

E-Commerce as a Way of Life

23y Beth Cox

E-Commerce as a Way of Life

A study on Internet usage finds that nearly two-thirds of all Internet users have purchased a product or service online as the Web becomes increasingl...

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Long or Short Copy? Part 2
Marketing

Long or Short Copy? Part 2

23y Nick Usborne

Long or Short Copy? Part 2

Hint: Maybe your visitors should decide. Read More

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Special Delivery
Data insights

Special Delivery

23y ClickZ Stats Staff

Special Delivery

A CyberAtlas stats compilation of the Internet's most popular activity – e-mail – and its highly annoying counterpart – spam. Read More...

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2002 Stats
Marketing

2002 Stats

23y rumo

2002 Stats

2002 Stats Read More

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The Emotional Tie
Marketing

The Emotional Tie

23y Martin Lindstrom

The Emotional Tie

Emotions are ties that bind -- to your product and brand. Read More

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Wham, Bam -- No Thank You, Spam
Marketing

Wham, Bam -- No Thank You, Spam

23y Sean Carton

Wham, Bam -- No Thank You, Spam

Long-term brand building or quick fix? Herein, some history and research to help you choose. Read More...

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Stop Interrupting Me!
Marketing

Stop Interrupting Me!

23y Hans-Peter Brøndmo

Stop Interrupting Me!

How legislators, programmers, and your own customers are about to retool your marketing strategy -- unless you change it first. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

23y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out
Marketing

Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out

23y Declan Dunn

Regulating Chaos, Part 3: Adware, Merchants, and A...

Will the players agree to play nicely? Declan asks adware companies, merchants, and affiliates for their take on self-regulation. Read More...

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Broadband's Reach Gets Broader
Data insights

Broadband's Reach Gets Broader

23y Robyn Greenspan

Broadband's Reach Gets Broader

Internet users are disbanding dial-up for high-speed, as global sales of broadband modems in 2002 increased by 52 percent. Read More...

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Pattern Recognition: Marketing's Mirror World
Marketing

Pattern Recognition: Marketing's Mirror World

23y Rebecca Lieb

Pattern Recognition: Marketing's Mirror World

Cool, selling and selling out. 'Pattern Recognition,' William Gibson's eagerly anticipated new novel, is about marketing. (Warning: minor spoilers.) R...

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Office Limits on Net Aren't Productive
Audience

Office Limits on Net Aren't Productive

23y ClickZ Stats Staff

Office Limits on Net Aren't Productive

Research indicates that office workers more than make up for personal time spent on the Web, and at-work usage has little impact on productivity. Read...

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Online Sales Tax? No Big Deal
Audience

Online Sales Tax? No Big Deal

23y Beth Cox

Online Sales Tax? No Big Deal

Despite all the moaning by e-tailers, such a tax is inevitable and will not impede the growth of e-commerce, says a new industry study. Read More...

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Making Advertisers and Users Happy: A Case Study
Marketing

Making Advertisers and Users Happy: A Case Study

23y Jeffrey Graham

Making Advertisers and Users Happy: A Case Study

An oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in...

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Searching for Satisfaction
Audience

Searching for Satisfaction

23y Robyn Greenspan

Searching for Satisfaction

E-tailers that help online shoppers save time and money are likely to improve customer satisfaction, according to research that demonstrates the influ...

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Goodwill: Good Thinking
Marketing

Goodwill: Good Thinking

23y Martin Lindstrom

Goodwill: Good Thinking

The right move at the right time can result in financial growth and help a worthy cause. Read More...

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How to 'Fix' Online Advertising, Part 2
Marketing

How to 'Fix' Online Advertising, Part 2

23y Eric Picard

How to 'Fix' Online Advertising, Part 2

There's a lot of talk about what's wrong with online advertising. Eric offers two solutions. Read More...

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Want to Be Average? You Already Are.
Marketing

Want to Be Average? You Already Are.

23y Rudy Grahn

Want to Be Average? You Already Are.

If analysts told clients what they need to know (instead of what they want to hear), it would sound something like this.... Read More...

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What's More Effective and Less Annoying?
Marketing

What's More Effective and Less Annoying?

23y Pamela Parker

What's More Effective and Less Annoying?

They've been called 'the most important ad format on the Web right now.' Should you try interstitials? Read More...

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2003: Year of the Worm?
Marketing

2003: Year of the Worm?

23y Eric Picard

2003: Year of the Worm?

January attacks are at a record level, with the Slammer worm likely accounting for $1 billion in damages. Read More...

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How to Demonstrate Your Intranet Delivers Value
Marketing

How to Demonstrate Your Intranet Delivers Value

23y Gerry McGovern

How to Demonstrate Your Intranet Delivers Value

Assessing the value of your intranet (or justifying a budget to build one). Read More...

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E-mail Down Under
Data insights

E-mail Down Under

23y Robyn Greenspan

E-mail Down Under

The huge spam problem is making it difficult for some companies to manage their inboxes. Read More...

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Real-Life Branding
Marketing

Real-Life Branding

23y Martin Lindstrom

Real-Life Branding

Your brand image isn't about abstractions; it's about true stories of people's interactions with your brand. Read More...

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Handhelds Hit Slump in 2002
Audience

Handhelds Hit Slump in 2002

23y Kate Kaye

Handhelds Hit Slump in 2002

Lack of significant wireless progress and slow enterprise adoption are blamed for the decline in worldwide shipments. Read More...

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Seeking the Online Golden Snitch
Marketing

Seeking the Online Golden Snitch

23y Gary Stein

Seeking the Online Golden Snitch

Leave paradigm-shifting products for later. It's time to solve the problems we already know about. Read More...

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Lessons From an Oil Change Sticker
Marketing

Lessons From an Oil Change Sticker

23y Sean Carton

Lessons From an Oil Change Sticker

This humble marketing vehicle offers some profound wisdom. Read More...

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