Online retail and travel sales from the 2001 holiday season will reach approximately $11.9 billion, according to Jupiter Media Metrix, and sites that ...
View articleYou may think of conversion as getting a consumer to make an initial purchase on your site. But there's much more to it, as Joseph explains. Read More...
View articleCan a country's reputation be marred by the demise of its national airline? Martin thinks Swissair's bankruptcy may have left the Swiss national brand...
View articleA report on worldwide IT trends from META Group found the first-ever sharp decrease for IT spending, but more productivity from IT employees. Read Mor...
View articleThe events of Sept. 11 have not had a long-lasting negative effect on online shopping, nor have they prompted people to turn to the Internet as an alt...
View articleThe market for "connected home" equipment -- home networking equipment and software, residential gateways and home control and automation products -- ...
View articleAre merchants treating affiliates unfairly? Maybe some are,but plenty of good technology out there lets honorable merchants assign credit where it's d...
View articleThe uninvited. Our managing editor's computer is haunted -- by brands. They seep through the Internet, slither through the disk drive with the sole pu...
View articleAffiliate programs are developing new partnership models in their quest for profits and performance. One new model is the minipage. Think of it as a d...
View articleThe key to succeeding with online banking isnot attempting to move all interactions online, a study by the TowerGroup suggests, but rather connecting ...
View articleLook for consumers to gobble up Windows XP as Microsoft's latest OS makes its debut, but businesses won't be so quick to jump on board, according to r...
View articleThe more information is out there, the more critical it is that a human gets involved with a Web site's content. Read More...
View articleIn the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence ...
View articleVendors of business intelligence applications stand to gain a sizable share of the European corporate wallet in the coming years, despite closely scru...
View articleLast month's attacks have undoubtedly had an impact on the way your customers live their lives, and you'd better understand this change in perspective...
View articleThe tech sector is suffering from what amounts to a hangover after wild overspending in 2000, according to Forrester Research, and the effects should ...
View articleNearly half of automobile dealerships in the United States are using the Internet topurchase used vehicle inventory, according to a study by Q2 Brand ...
View articleInternet access via a set-top box is still a relatively new feature, especially in North America, but Cahners In-Stat predicts the market for Internet...
View articleEveryone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validate...
View articleMarketers need to realize that customers' outlooks have changed. What was true for your marketing plan two months ago might be irrelevant today. Read ...
View articleWorldwide PC shipments fell 11.6 percent in the third quarter of 2001, according to preliminary data from Gartner's Dataquest Inc., as the slowing U.S...
View articleHoliday e-commerce will reach record levels in 2001, despite economic uncertainty, according to Nielsen//NetRatings and Harris Interactive. But outsid...
View articleThis week, Philip examines a condition he calls Tech Fatigue Syndrome. Find out the causes, cures, and potential implications on your marketing strate...
View articleAre affiliate merchants cheating their affiliates out of commissions? In many cases, the answer is an astounding YES. Read More...
View articleGetting back to "normal" is easier said than done, but here are a few things you can do that might help. Read More...
View articleThe phones are ringing at email marketing shops, but be sensitive when you answer. Read More...
View articleWrite like a journalist to get your message in front of your customer. Read More...
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