IT Spending Takes a Hit
Audience

IT Spending Takes a Hit

25y Michael Pastore

IT Spending Takes a Hit

Overall business IT spending is expected to fall more than 12 percent from 2000 estimates, according to Cahners In-Stat. It would be the first such de...

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Vaccinate Yourself Against Consultivitis
Marketing

Vaccinate Yourself Against Consultivitis

25y Chris Yeh

Vaccinate Yourself Against Consultivitis

If you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Read More...

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Why Online Advertising Has to Get Better
Marketing

Why Online Advertising Has to Get Better

25y Jeffrey Graham

Why Online Advertising Has to Get Better

The bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry. Read More...

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Ad Serving 101
Marketing

Ad Serving 101

25y Eric Picard

Ad Serving 101

I get about 20 questions a week concerning ad servers from sales people and customers trying to figure out the differences between site-side and third...

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35 Million Broadband Users Predicted by 2006
Data insights

35 Million Broadband Users Predicted by 2006

25y Michael Pastore

35 Million Broadband Users Predicted by 2006

The troubles being experienced by some broadband providers aren't indicative of the future of broadband, according to a report by Jupiter Media Metrix...

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Demand Increasing for Online, Electronic Payment Methods
Marketing

Demand Increasing for Online, Electronic Payment Methods

25y ClickZ Stats Staff

Demand Increasing for Online, Electronic Payment M...

The use of the Internet to pay bills is growing, but so is the use of several electronic payment methods. A survey by the Yankee Group found it's the ...

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September Shows Slight E-Commerce Decrease
Audience

September Shows Slight E-Commerce Decrease

25y ClickZ Stats Staff

September Shows Slight E-Commerce Decrease

The number of households shopping online increased from August to September, but overall e-commerce spending suffered a slight drop from $4.0 billion ...

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I'd Rather Ask for Forgiveness Than for Permission
Marketing

I'd Rather Ask for Forgiveness Than for Permission

25y Joseph Jaffe

I'd Rather Ask for Forgiveness Than for Permission

Warning: The following article contains material potentially hazardous to your health. If of a conservative or risk-averse nature, please consult a br...

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Brand Games: Are You Ready to Play?
Marketing

Brand Games: Are You Ready to Play?

25y Martin Lindstrom

Brand Games: Are You Ready to Play?

Grab your joystick and hold on tight, because a promising new marketing medium is emerging, and it shows all the signs of delivering an intense ride. ...

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E-Commerce Survives an Enigmatic September
Audience

E-Commerce Survives an Enigmatic September

25y Michael Pastore

E-Commerce Survives an Enigmatic September

Despite a national tragedy and an economy in turmoil, the September e-commerce numbers aren't quite as bad as some may have feared. Read More...

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E-Commerce Should Hold Its Own This Holiday Season
Audience

E-Commerce Should Hold Its Own This Holiday Season

25y Michael Pastore

E-Commerce Should Hold Its Own This Holiday Season

Consumer confidence remains a question mark, but one of the first looks at the upcoming holiday season is a survey sponsored by Advertising.com, which...

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Freedom From Choice
Marketing

Freedom From Choice

25y Mike Sockol

Freedom From Choice

People may think they want unlimited choices, but what they really want is for Web site designers to make decisions on their behalf. Read More...

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Put Hate On Hold: Keeping Survivor Stories Alive With Affiliate Programs
Marketing

Put Hate On Hold: Keeping Survivor Stories Alive With Affiliate Programs

25y Declan Dunn

Put Hate On Hold: Keeping Survivor Stories Alive W...

Some people think that affiliate programs are all about making money, but there are other consequences that make a big difference in the world. Read M...

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People are the Product
Marketing

People are the Product

25y Greg Sherwin and Emily Avila

People are the Product

Think content or advertising is the "product" in your favorite television show or newspaper? Well, guess again. Read More...

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Scandinavia Leading Europe's Broadband Revolution
Data insights

Scandinavia Leading Europe's Broadband Revolution

25y ClickZ Stats Staff

Scandinavia Leading Europe's Broadband Revolution

Sweden and Denmark are the European countries most likely to have households connecting to the Internet via broadband, according to research by NetVal...

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Net Users Finding P2P Music Alternatives
Audience

Net Users Finding P2P Music Alternatives

25y Michael Pastore

Net Users Finding P2P Music Alternatives

Research from Jupiter Media Metrix makes it pretty clear that Internet users are determined to use P2P networks for digital music distribution, and a ...

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How Web Visitors Read News Sites and What It Means to You
Marketing

How Web Visitors Read News Sites and What It Means to You

25y Robyn Greenspan

How Web Visitors Read News Sites and What It Means...

We've been persuaded by graphic artists and designers that site design is important to visitors. In reality, text reigns supreme with Web news readers...

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Slowdown Reaches PDA Sales
Audience

Slowdown Reaches PDA Sales

25y Michael Pastore

Slowdown Reaches PDA Sales

Retail unit sales of PDAs in the United States grew by 11.9 percent in August 2001, according to NPD Intelect. That's a far cry from the 207.5 percent...

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Staying on Target
Marketing

Staying on Target

25y Chris Yeh

Staying on Target

In the current era of instant messaging, streaming media, and, of course, dancing hamsters, procrastination is only a keystroke away. I've found that ...

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Multichannel Shoppers Key to Retail Success
Audience

Multichannel Shoppers Key to Retail Success

25y Michael Pastore

Multichannel Shoppers Key to Retail Success

Shoppers who use multiple channels -- store, catalog and online -- tend to spend more and be more loyal, according to a Shop.org study. But it remains...

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Serial Dating or Long-Term Relationship?
Marketing

Serial Dating or Long-Term Relationship?

25y Sean Carton

Serial Dating or Long-Term Relationship?

Is your Web site a resource or an event? Your answer could reveal whether it's destined for long-term success or imminent failure. Read More...

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Companies Lack Understanding of Information Security Issues
Audience

Companies Lack Understanding of Information Security Issues

25y Michael Pastore

Companies Lack Understanding of Information Securi...

The security of just about everything is now under a microscope, and that includes everything from customer data on consumer-facing Web sites to wirel...

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Internet Bandwidth Expands Around the Globe
Audience

Internet Bandwidth Expands Around the Globe

25y Michael Pastore

Internet Bandwidth Expands Around the Globe

The amount of bandwidth being delivered over the Internet keeps growing at a strong rate, with the most obvious pattern being less dependence on the U...

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Who Are Your Best Prospects?
Marketing

Who Are Your Best Prospects?

25y Arthur O'Connor

Who Are Your Best Prospects?

Figuring out which customers should be your priorities may be as simple as looking in your backyard. Read More...

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Differentiation: It's in the Detail
Marketing

Differentiation: It's in the Detail

25y Martin Lindstrom

Differentiation: It's in the Detail

Just because navigation conventions have become quite conventional, there are still plenty of opportunities for your site to distinguish itself -- and...

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Call for a New Game Plan
Marketing

Call for a New Game Plan

25y Philip Say

Call for a New Game Plan

Do you remember your grade school days, where work was rewarded for creativity and originality? Well, it seems that many of the folks responsible for ...

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Consumers Prefer Local Telco for Bundling
Audience

Consumers Prefer Local Telco for Bundling

25y Michael Pastore

Consumers Prefer Local Telco for Bundling

There is a strong interest among consumers for receiving multiple communications services from a single provider, according to research by the Yankee ...

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