As click-through rates continue to fall and ad revenue plunges at content sites around the Web, a lot of advertisers and agencies have been asking whe...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleIt is possible to measure the real value of online brand building, as long as you have something to measure against. The trick is, of course, determin...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleSummer airfare wars drove U.S. Web surfers to the Web sites of almost all the major airlines in August 2001, further proof that travel was one market ...
View articleElectronic procurement seems like a good idea, but it isn't being used for large, direct purchases. And in addition to previously existing concerns ab...
View articleEver think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with yo...
View articleWhether you work for General Electric or yourself, you probably get into a rut every now and then. And it's not easy to get out of it. Peter offers so...
View articleIn recent months, with every company online using email and newsletters as a form of promotion, the differences between emails and newsletters are blu...
View articleAfter an early summer of less-than-spectacular numbers, U.S. e-commerce showed signs of life in July by approaching the $4 billion mark. With the back...
View articleVideo-on-demand got a big boost from the August announcement by five of Hollywood's biggest studios that they will make movies available via broadband...
View article"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...
View articleFar from the days when you had to visit an arcade, the videogame market now encompasses PCs, consoles and the Internet, and will be worth an estimated...
View articleThe number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleOnline advertising is an art, not a science. But online advertisers should keep in mind some guidelines, several based on published research, when pla...
View articleEric talks about the real state of rich media in this industry: What kinds of things we have seen -- what you can really run -- and what seems to be t...
View articleIt has been almost impossible to measure the results of long-term branding campaigns that are often run over several years and across multiple channel...
View articleThe lack of profits was a big part of the Internet bubble, but now Jupiter Media Metrix says offline retailers relying on top-line metrics such as onl...
View articleThe market for CRM applications soared 84 percent in 2000 to $6.2 billion, according to International DataCorp. and it's not done yet. By 2005, CRM ap...
View articleConnecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, howeve...
View articleBuying software is tough business. After all, how are companies supposed to tell the difference between two "J2EE-compliant commerce platforms that su...
View articleEmily and Greg tell you why the people in your organization contributing to your Web site may be like marmots, those squirrel-like creatures in Sequoi...
View articleContrary to what has been the common perception, larger businesses are more likely to buy ASP services than small businesses, according to a study con...
View articleAffiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...
View articleAnyone who has been involved in decision making about the Internet over the last few years has made his or her fair share of judgment errors. Are e-bo...
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