Updating Consumer Profiles
Marketing

Updating Consumer Profiles

26y Cliff Allen

Updating Consumer Profiles

Change is one of the few things in life that is constant. Especially when dealing with people who use the web. Consumers cruise from one web site to a...

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Internet Battle For Snail Mail Primacy
Marketing

Internet Battle For Snail Mail Primacy

26y David Gumpert

Internet Battle For Snail Mail Primacy

Pitney Bowes lags the competition in Internet postage offerings. It lacks a clear message by dabbling in a number of online-related areas - encrypted ...

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Internet May Lead to Power Shift in Sports Industry
Audience

Internet May Lead to Power Shift in Sports Industry

26y Michael Pastore

Internet May Lead to Power Shift in Sports Industr...

Just as the Internet turned the traditional brokerage market upside down, the same fate may await the sports industry, as networks lose power to teams...

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Internet Use Means More Mail for the Masses
Data insights

Internet Use Means More Mail for the Masses

26y Michael Pastore

Internet Use Means More Mail for the Masses

There are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...

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Hey Buddy, Can You Spare A Dime?
Marketing

Hey Buddy, Can You Spare A Dime?

26y Mark Rovner

Hey Buddy, Can You Spare A Dime?

To the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...

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Develop A Strategy Before You Buy
Marketing

Develop A Strategy Before You Buy

26y Tom Kuegler

Develop A Strategy Before You Buy

It's pretty obvious to most people that they need to implement some kind of online support solution for their company. They believe that allowing cust...

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Privacy Or Piracy?
Marketing

Privacy Or Piracy?

26y Greg Sherwin and Emily Avila

Privacy Or Piracy?

With all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...

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Introducing...Affiliate Marketing
Marketing

Introducing...Affiliate Marketing

26y Ann Handley

Introducing...Affiliate Marketing

Affiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...

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Information Poor Vs. Information Junkies
Marketing

Information Poor Vs. Information Junkies

26y Martin Lindstrom

Information Poor Vs. Information Junkies

The Net is set to become the media that for the first time seriously splits people into groups based on their economic status. A recent AC Nielsen stu...

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Customer Service Worries Online Shoppers
Audience

Customer Service Worries Online Shoppers

26y Michael Pastore

Customer Service Worries Online Shoppers

Consumers expect to save money by making purchases online this holiday season, but delivery and customer service hold the key to keeping e-consumers h...

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Interactive Media Is Different
Marketing

Interactive Media Is Different

26y Sean Carton

Interactive Media Is Different

Sean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...

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Residential Gateway Market Awaits Explosive Growth
Audience

Residential Gateway Market Awaits Explosive Growth

26y Michael Pastore

Residential Gateway Market Awaits Explosive Growth

Bringing Internet connectivity throughout the household will allow the emerging market for Residential Gateway hardware to reach $4.7 billion worldwid...

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Legacy Profiles
Marketing

Legacy Profiles

26y Cliff Allen

Legacy Profiles

Corporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...

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Number of Small Businesses Online Nearly Doubles
Marketing

Number of Small Businesses Online Nearly Doubles

26y Michael Pastore

Number of Small Businesses Online Nearly Doubles

The number of small businesses with a Web presence has nearly doubled since 1998, and the coming years will see an even more dramatic increase, accord...

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The Importance Of Process
Marketing

The Importance Of Process

26y Jeffrey Graham

The Importance Of Process

When you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...

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Online Gift Spending Up, Apparel Sales Remain a Question
Audience

Online Gift Spending Up, Apparel Sales Remain a Question

26y Michael Pastore

Online Gift Spending Up, Apparel Sales Remain a Qu...

Internet gift spending is rising as the holidays get closer, but a report by NPD questions the future of the online apparel market. Read More...

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Affiliate Programs: Do They Work for B-to-B?
Marketing

Affiliate Programs: Do They Work for B-to-B?

26y Barry Silverstein

Affiliate Programs: Do They Work for B-to-B?

What exactly is an affiliate program? While the particulars change based on who is offering it and how it operates, the basicdefinition is the same: A...

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Your Dot-Com Ad Here
Marketing

Your Dot-Com Ad Here

26y Greg Sherwin and Emily Avila

Your Dot-Com Ad Here

Greg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...

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The Basics Of Viral Marketing
Marketing

The Basics Of Viral Marketing

26y Darian SR Heyman

The Basics Of Viral Marketing

A while back, Darian wrote about the "Viral Value" concept, and people wrote wanting to know more about it. After all, online marketers would do well ...

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My Very Own Brand
Marketing

My Very Own Brand

26y Martin Lindstrom

My Very Own Brand

Mass market brands are dead, if you can believe a range of new surveys that say the new generation's faith in "old" classic brands is vanishing rapidl...

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In The Absence Of Gravity
Marketing

In The Absence Of Gravity

26y Chris Maher

In The Absence Of Gravity

Chris feels a familiar pull coming from the web - the pull toward abstraction and remove and immortality and complete absorption in projects that resi...

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Holiday Shoppers Hitting the Net Early
Audience

Holiday Shoppers Hitting the Net Early

26y Michael Pastore

Holiday Shoppers Hitting the Net Early

Online shoppers in the US aren't waiting until Thanksgiving to start shopping for their holiday gifts online, as traffic to many of the Web's top e-ta...

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The E-Commerce Jungle
Marketing

The E-Commerce Jungle

26y Sean Carton

The E-Commerce Jungle

While visiting a friend, Sean discovered this strange looking application bar hovering over the browser, displaying the new Diamond Rio 500 MP3 player...

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Competition for Online Bill Payment to Increase
Marketing

Competition for Online Bill Payment to Increase

26y Michael Pastore

Competition for Online Bill Payment to Increase

By 2002, 25 percent of all US households will have the ability to view and pay at least eight monthly bills online, according to a report by Internet ...

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Surviving Online Consolidation
Marketing

Surviving Online Consolidation

26y Todd Copilevitz

Surviving Online Consolidation

The online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...

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3 Million Users Take Their Banking Offline
Marketing

3 Million Users Take Their Banking Offline

26y Michael Pastore

3 Million Users Take Their Banking Offline

If online banking is supposed to save time for consumers, why did 3 million customers take their finances offline in the past year? Cyber Dialogue say...

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Profiling Vs. Privacy
Marketing

Profiling Vs. Privacy

26y Cliff Allen

Profiling Vs. Privacy

The increased use of profiles to target web and e-mail audiences brings with it a growing concern over consumer privacy. Unfortunately, we've seen rec...

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