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View articleTwitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...
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View articleClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...
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View articleIn the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleThe mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...
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View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleWhile English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...
View articleThe proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...
View articleMozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firef...
View articleToday, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleLet's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landsc...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleAlthough card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of Amer...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
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