The #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...
View articleAfter running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...
View articleA sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Ta...
View articleOne of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of s...
View articleEngagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...
View articleDubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...
View articleThe brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it h...
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleThe answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...
View articleDigital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Rea...
View articleA preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...
View articleMondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and...
View articleClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleIf you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many...
View articleClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...
View articleA look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User E...
View articleYou can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and st...
View articleIf you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...
View articleThe industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...
View articleFacebook is reportedly acquiring a drone company in a further move to connect the world. Read More...
View articleFebruary saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...
View articleThe brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...
View articleThere are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...
View articleClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...
View articleThe video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Read More...
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