We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for markete...
View articleHow can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Read More...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
View articleThe experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...
View articleIn the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as...
View articleThe brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleWhich do you think will survive and which would you rather be a part of? Read More...
View articleThe November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleInfiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she...
View articleSEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search ...
View articleExperience mapping is an essential new discipline for marketers. Here's why. Read More...
View articleThe partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy. Rea...
View articleWhether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...
View articleUse this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you ...
View articleIn my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Read More...
View articleThis year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...
View articleIs a video or a mobile game a better fit for your band? Read More...
View articleWith so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from G...
View articleThe effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee. Read More...
View articleDaina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...
View articleA holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Read More...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleGoogle wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...
View articleThe brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
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