McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleWe will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...
View articleDigital agency 360i has expanded its global footprint with the opening of an office in Toronto. Read More...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleRemember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be cle...
View articleZyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...
View articleFacebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared t...
View articleWhat email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Read More...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleI'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...
View articleAs a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as th...
View articleClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, cre...
View articleMarketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional p...
View articleConsumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...
View articleVLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...
View articleJennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment ...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleResponsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital chann...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleTravel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through pai...
View articleIsobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...
View articleJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...
View articleSetting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...
View articleDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleIs it the digital sales channel for brands in China? Read More...
View article