Persuasive web video ads played a key role in the Roy Blunt campaign's cross-media effort to win over women. Read More...
View articleAgency McKinney runs a geo-social campaign with the Urban Ministries of Durham, including check-ins at alley dumpsters and vacant lots. Read More...
View articleIn a first, the National Republican Congressional Committee had a team dedicated to helping GOP House hopefuls online in 2010. Read More...
View articleKey privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...
View articleAdam Sharp hails from C-SPAN, and worked as deputy chief of staff to U.S. Senator Mary Landrieu of Louisiana. Read More...
View articleDemocrats are backing incumbent Senator Harry Reid through big ad buys on prominent newspaper sites. Read More...
View articleThe business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...
View articleOrganization spends the bulk of its $2.5 million online ad budget in these final days. Read More...
View articleRather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Read ...
View articleWas a controversial ad really an ad, or something a tad more clever? Read More...
View articleCampaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory. Read More...
View articleAnti-tax group uses bare-bones online strategy, spending $200,000 online thus far. Read More...
View articleWho's running online display ads this midterm election season? Check out ClickZ's growing ad gallery! Read More...
View articleCould checking in at polling places help get out the vote? Read More...
View articleThe Republican National Committee provided voter data to AOL for last-minute online ad targeting. Read More...
View articleTwitter says it is working to replace its Verified Accounts feature, but its absence could cause confusion for politicians, brands, and celebrities. R...
View articleWest Wing star Bradley Whitford appears in videos that aim to recruit volunteers for the Tommy Sowers campaign. Read More...
View articleClickZ's laundry list of sites dedicated to dirty laundry this 2010 election season. Read More...
View articleListen to ClickZ Senior Editor Kate Kaye's interview on Digital Politics Radio. Read More...
View articleRepublican agency Targeted Victory has been working with audience data firm Lotame for nearly a year to develop video ad targeting platform. Read More...
View articleCommissioners failed to muster enough votes for a conclusive opinion on Google's search ads, suggesting consideration of the matter has only just begu...
View articleMeg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Read More...
View articleEven if Twitter does accept political ad dollars, a lack of targeting could prevent campaigns from flocking to Twitter ads. Read More...
View articleSkeptics question strength of the tea party movement, and the social media horse it rode in on. Read More...
View articleUnanswered questions about Gross Rating Points for the Web remain relevant, perhaps more so for the political market than any other. Read More...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
View articleCarl Paladino and Rick Lazio spent millions on their campaigns, but only around 1 percent of their budgets on online ads. Read More...
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