New DNC Ads for Obama Turn Up in Red Light District Online
Marketing

New DNC Ads for Obama Turn Up in Red Light District Online

18y Kate Kaye

New DNC Ads for Obama Turn Up in Red Light Distric...

Yesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio stati...

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Weak Web Promotion Surrounding Dem and GOP Conventions
Marketing

Weak Web Promotion Surrounding Dem and GOP Conventions

18y Kate Kaye

Weak Web Promotion Surrounding Dem and GOP Convent...

The parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Read Mor...

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Senate Candidate Web Ads Take Cues from McCain, Obama
Marketing

Senate Candidate Web Ads Take Cues from McCain, Obama

18y Kate Kaye

Senate Candidate Web Ads Take Cues from McCain, Ob...

Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls. Read More...

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Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com
Marketing

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com

18y Kate Kaye

Codename Marley: Questions for Molecular's Tech Le...

David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Read More...

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McCain Pushed Iran Issue in June Web Ads
Marketing

McCain Pushed Iran Issue in June Web Ads

18y Kate Kaye

McCain Pushed Iran Issue in June Web Ads

Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the...

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Obama Reaches Out to Black Voters Online
Marketing

Obama Reaches Out to Black Voters Online

18y Kate Kaye

Obama Reaches Out to Black Voters Online

Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through ...

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It's Godzilla Versus Everyday Americans in Union's Video Ads
Marketing

It's Godzilla Versus Everyday Americans in Union's Video Ads

18y Kate Kaye

It's Godzilla Versus Everyday Americans in Union's...

The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Read More...

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Obama Aimed for Performance with Local and Social Buys in May
Marketing

Obama Aimed for Performance with Local and Social Buys in May

18y Kate Kaye

Obama Aimed for Performance with Local and Social ...

The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and s...

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Campaign '08 Ad Galleries
Marketing

Campaign '08 Ad Galleries

18y Kate Kaye

Campaign '08 Ad Galleries

ClickZ Campaign ’08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Dem...

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Campaign '08 Ad Gallery: Democratic National Committee
Marketing

Campaign '08 Ad Gallery: Democratic National Committee

18y Kate Kaye

Campaign '08 Ad Gallery: Democratic National Commi...

The Democratic National Committee ran online display ads in an effort to detract from Republican Presidential candidate John McCain and help Democrati...

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Campaign '08 Ad Gallery: Republican National Committee
Marketing

Campaign '08 Ad Gallery: Republican National Committee

18y Kate Kaye

Campaign '08 Ad Gallery: Republican National Commi...

The Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republic...

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House Members Oppose Online Ad Regulation, for Now
Marketing

House Members Oppose Online Ad Regulation, for Now

18y Kate Kaye

House Members Oppose Online Ad Regulation, for Now

No Google representative testified at yesterday's U.S. House Small Business Committee hearing on online advertising, but the company was the star of t...

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Political Action Ads Emerge in May
Marketing

Political Action Ads Emerge in May

18y Kate Kaye

Political Action Ads Emerge in May

MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Re...

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Clinton Spent Far Less Online Than Obama
Marketing

Clinton Spent Far Less Online Than Obama

18y Kate Kaye

Clinton Spent Far Less Online Than Obama

Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Read More...

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Pew: Americans Embraced the Web for Primary Election Info
Marketing

Pew: Americans Embraced the Web for Primary Election Info

18y Fred Aun

Pew: Americans Embraced the Web for Primary Electi...

New data suggest candidates are missing out on online ad opportunities. Read More...

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Clinton Needed More Search: Q&A with Google's Greenberger
Marketing

Clinton Needed More Search: Q&A with Google's Greenberger

18y Kate Kaye

Clinton Needed More Search: Q&A with Google's Gree...

Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...

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Obama Spent Most of $3 Million This Year on Google
Marketing

Obama Spent Most of $3 Million This Year on Google

18y Kate Kaye

Obama Spent Most of $3 Million This Year on Google

UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...

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Local Candidates Use Web Ads to Gain Support Locally and Nationally
Marketing

Local Candidates Use Web Ads to Gain Support Locally and Nationally

18y Kate Kaye

Local Candidates Use Web Ads to Gain Support Local...

Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country...

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Obama's Web Ads May Have Driven Big North Carolina Win
Marketing

Obama's Web Ads May Have Driven Big North Carolina Win

18y Kate Kaye

Obama's Web Ads May Have Driven Big North Carolina...

Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Read More...

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Obama Looks Ahead to Oregon Primary in E-mail Push
Marketing

Obama Looks Ahead to Oregon Primary in E-mail Push

18y Kate Kaye

Obama Looks Ahead to Oregon Primary in E-mail Push

While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock o...

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Web Ads from Left and Right Advocacy Groups Signal More to Come
Marketing

Web Ads from Left and Right Advocacy Groups Signal More to Come

18y Kate Kaye

Web Ads from Left and Right Advocacy Groups Signal...

Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Read M...

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Obama and Clinton Led Display Ad Drop in March
Marketing

Obama and Clinton Led Display Ad Drop in March

18y Kate Kaye

Obama and Clinton Led Display Ad Drop in March

When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Read More...

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Obama Targets Pennsylvania Voters with Pure Persuasion Ads
Marketing

Obama Targets Pennsylvania Voters with Pure Persuasion Ads

18y Kate Kaye

Obama Targets Pennsylvania Voters with Pure Persua...

Local executions contrast sharply with those of the Clinton campaign. Read More...

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Web-Based Ad Buying Systems Serve Candidates' Penchant for TV
Marketing

Web-Based Ad Buying Systems Serve Candidates' Penchant for TV

18y Kate Kaye

Web-Based Ad Buying Systems Serve Candidates' Penc...

A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Read More...

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Obama Battled for Early Votes as McCain Blitzed Clinton in February
Marketing

Obama Battled for Early Votes as McCain Blitzed Clinton in February

18y Kate Kaye

Obama Battled for Early Votes as McCain Blitzed Cl...

Obama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Ge...

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Clinton Aims for Small Donations in Web Ads, E-mails
Marketing

Clinton Aims for Small Donations in Web Ads, E-mails

18y Kate Kaye

Clinton Aims for Small Donations in Web Ads, E-mai...

Campaign runs fundraising ads on AOL, CNN.com, Newsweek, NYTimes.com, Slate, and WashingtonPost.com. Read More...

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Clinton, Obama Neglect Issues in E-mails Sent to Texas Voters
Marketing

Clinton, Obama Neglect Issues in E-mails Sent to Texas Voters

18y Kate Kaye

Clinton, Obama Neglect Issues in E-mails Sent to T...

Democratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made...

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