Internet marketers should appeal to users' desire for mental stimulation and escape, according to a BBDO New York report released Thursday that looked...
View articleOnline advertising network RealMedia announced the hiring of a new president and chiefexecutive officer, Christopher Neimeth, the former senior vice p...
View articleAfter only two weeks in the online market, dstore has stepped up marketing competition with the launch of one of the biggest advertising campaigns und...
View articleAmazon was one of the first dotcoms in the world to recognize the value of affiliate programs, starting a flurry over similar programs. The key proble...
View articleInteractive agency K2 Design and domain name registrar Register.com announced Wednesday that they've agreed to co-market one another's services. Read ...
View articleIn the race to get shoppers into their stores this holiday season, retailers have doubled their online advertising buys since July, according to Inter...
View articleSan Francisco-based interactive agency Lot21 unveiled two new offerings -- consulting services and Web marketing. Read More...
View articleLast week, Jim raised the specter of awareness and branding and that there might be a difference between the two. He also alluded to how these two thi...
View articleThe Next Generation Network(NGN) and IBM are teaming with Otis Elevator to bring news, entertainment, and targeted advertising to captive audiences in...
View articleUse of the Internet by clinical and support staff in US hospitals has increased dramatically in the past year, according to a study by VHA Inc. Read M...
View article"You can't always get what you want, but if you try some times you just might find, you get what you need." That's the real lesson hidden in AT&T's "c...
View articleIt's the $64,000 question. To what extent is Internet advertising displacing television advertising? The press has been speculating for years now abou...
View articleOne truly amazing aspect of the web is the ability to create a web "site" that is actually composed of content served by several servers belonging to ...
View articlePC ownership in Europe will surge over the next four years, surpassing the US in some European nations, and Europeans will lead the way in accessing t...
View articleNBC Internet Inc. named John J. McMenamin, aveteran of both iVillage and Time Warner, as executive vice president ofsales and marketing. Read More...
View articleRemember the 1970’s TV commercial with the woman touting the virtues of Faberge Organics shampoo? "...And I told two friends about it. Then they told ...
View articleWit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...
View articleInteractive marketing agency BrainBug LLC said it has signed threemajor client accounts for e-commerce and online promotion: Amisto.com,Carrier Corp. ...
View articleWith the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleAmazon launched the first affiliate program on the Internet. Since then, the novel idea of affiliate marketing has emerged as one of the most economic...
View articleLet's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...
View articleAdvertising and communications holding company True North Communications, expanding itscommitment to the digital arena, is acquiring Stein Rogan + Par...
View articleInternet services company iXL Inc. has won an initial contract with HomeDepot to expand its e-commerce presence. Read More...
View articleSupported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleThe new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on t...
View articleAlthough consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...
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