Mall of America Reserves Holiday Parking for Twitter Followers
Ecommerce

Mall of America Reserves Holiday Parking for Twitter Followers

15y Lisa Lacy

Mall of America Reserves Holiday Parking for Twitt...

Precious parking spaces are promised to those who follow @MallofAmerica. Read More...

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Mercedes Throttles up Social Contest for Super Bowl
Marketing

Mercedes Throttles up Social Contest for Super Bowl

15y Christopher Heine

Mercedes Throttles up Social Contest for Super Bow...

Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...

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Deal Marketing - Using Hyper-Local Deal Sites
Marketing

Deal Marketing - Using Hyper-Local Deal Sites

15y Robin Neifield

Deal Marketing - Using Hyper-Local Deal Sites

Is your site using the foundational strategy of deal sites and the power of group buying? Read More...

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Are Web Apps the Future of Websites? (A: Yes)
Marketing

Are Web Apps the Future of Websites? (A: Yes)

15y Gary Stein

Are Web Apps the Future of Websites? (A: Yes)

It's time to take the content and/or functionality that you have on your site and build it into a Web app. Read More...

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Commerce Department Signals Support for Self-Regulation
Data insights

Commerce Department Signals Support for Self-Regulation

15y Kate Kaye

Commerce Department Signals Support for Self-Regul...

In new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...

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MDC Partners Purchases 72 And Sunny
Marketing

MDC Partners Purchases 72 And Sunny

15y Christopher Heine

MDC Partners Purchases 72 And Sunny

Digital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel. Read More...

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AOL Buys Rich Media Ad Firm Pictela, Extends Project Devil
Display Advertising

AOL Buys Rich Media Ad Firm Pictela, Extends Project Devil

15y Jack Marshall

AOL Buys Rich Media Ad Firm Pictela, Extends Proje...

Acquisition aims to attract premium display advertising dollars across its properties. Read More...

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Attract Local Searchers and Boost Search Results Rankings
Local

Attract Local Searchers and Boost Search Results Rankings

15y Gregg Stewart

Attract Local Searchers and Boost Search Results R...

Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these search...

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You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off
Marketing

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

15y Jonathan Shapiro

You Say Social, I Say Tomato...But Let's Not Call ...

With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...

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Bing Integrates 3D Imagery for Local Businesses from EveryScape
Local

Bing Integrates 3D Imagery for Local Businesses from EveryScape

15y Jack Marshall

Bing Integrates 3D Imagery for Local Businesses fr...

Company will provide immersive imagery for locations in Bing's business listings. Read More...

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Chinese Internet Portal to Launch Social Network
Marketing

Chinese Internet Portal to Launch Social Network

15y Adaline Lau

Chinese Internet Portal to Launch Social Network

Tencent to roll out English language social network, offer multi-language instant messaging service. Read More...

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Building the Perfect RFP
Data insights

Building the Perfect RFP

15y Rob Graham

Building the Perfect RFP

Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...

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The Future of Digital for Brands in 2011... And Beyond
Asia

The Future of Digital for Brands in 2011... And Beyond

15y Ashok Lalla

The Future of Digital for Brands in 2011... And Be...

Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Read More...

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Can Digital Save OOH?
Marketing

Can Digital Save OOH?

15y Jeremy Lockhorn

Can Digital Save OOH?

Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Read More...

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Firms Working on Standards for Real-Time Bidding
Display Advertising

Firms Working on Standards for Real-Time Bidding

15y Jack Marshall

Firms Working on Standards for Real-Time Bidding

Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...

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Care About Do-Not-Track? Help Us Submit Comments to the FTC
Data insights

Care About Do-Not-Track? Help Us Submit Comments to the FTC

15y Zachary Rodgers

Care About Do-Not-Track? Help Us Submit Comments t...

Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...

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Do-Not-Track: What's Your Call to Action?
Marketing

Do-Not-Track: What's Your Call to Action?

15y Anna Maria Virzi

Do-Not-Track: What's Your Call to Action?

Help ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Read More...

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Q&A With John Montgomery, GroupM Interaction COO
Data insights

Q&A With John Montgomery, GroupM Interaction COO

15y Jack Marshall

Q&A With John Montgomery, GroupM Interaction C...

The FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...

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IAB Aims to Prevent Government Intrusion Overseas
Data insights

IAB Aims to Prevent Government Intrusion Overseas

15y Kate Kaye

IAB Aims to Prevent Government Intrusion Overseas

Promotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...

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VivaKi and GroupM Take Active Role in Privacy Self-Regulation
Data insights

VivaKi and GroupM Take Active Role in Privacy Self-Regulation

15y Kate Kaye

VivaKi and GroupM Take Active Role in Privacy Self...

Implementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...

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Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Asia

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

15y Ashok Lalla

Digital Marketing Trends: The Good, Bad, and Ugly ...

A roundup of leading digital trends that stood out in 2010. Read More...

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Why Marketing Should No Longer Be Just a Creative Exercise
Marketing

Why Marketing Should No Longer Be Just a Creative Exercise

15y Augustine Fou

Why Marketing Should No Longer Be Just a Creative ...

Why marketers must think about innovating - and not just in marketing. Read More...

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Twitter Apps Unite for Holiday Charity Campaign
Marketing

Twitter Apps Unite for Holiday Charity Campaign

15y Douglas Quenqua

Twitter Apps Unite for Holiday Charity Campaign

Effort will turn display ad units on Twitter apps into charitable calls to action. Read More...

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Neil Ashe to Step Down as President, CBS Interactive
Marketing

Neil Ashe to Step Down as President, CBS Interactive

15y Zachary Rodgers

Neil Ashe to Step Down as President, CBS Interacti...

Ashe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year. Read More...

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What Brand Marketers Really Look for in a Digital Agency
Asia

What Brand Marketers Really Look for in a Digital Agency

15y Argha Sen

What Brand Marketers Really Look for in a Digital ...

Here's a checklist you need before pitching for the next business. Read More...

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Chair Named for House Committee Guiding Privacy Bill
Data insights

Chair Named for House Committee Guiding Privacy Bill

15y Kate Kaye

Chair Named for House Committee Guiding Privacy Bi...

Fred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Read More...

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Sundance Festival Tests Gowalla, Offers Free Flights
Marketing

Sundance Festival Tests Gowalla, Offers Free Flights

15y Christopher Heine

Sundance Festival Tests Gowalla, Offers Free Fligh...

Film festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Read More...

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