This whole social networking thing is beginning to make some sense. Read More...
View articleThis summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citize...
View articleThe search firm said its decision to allow gambling ads in the U.K. was not prompted by a need for more ad reveunue during the economic downturn. Read...
View articleProviding a means to preserve revenue and margins, increase efficiency, or reduce costs always has a place -- especially when times are tough. Read Mo...
View articleYouTube isn't about to change its policy on removing videos for John McCain or anyone else, but some McCain foes even feel the campaign's video pain. ...
View articleThe coming merger of NYTimes.com with the International Herald Tribune site is aimed at providing advertisers with greater audience reach, enhanced in...
View articleFor a reality check on behavioral marketing's health, watch these three key indicators. Read More...
View articleTravel sees ROI in online advertising versus other media, and marketers plan to watch their spending. Read More...
View articleThree DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...
View articleIn the past three months, U.K. advertising budgets have been cut more drastically than at any other point in the past nine years, according to a new r...
View articleNott to Leave .FOX; Woot! Gets Playboy Action; AdLink Loses Managing Director Read More...
View articleWhy marketing to people out of their homes -- and in the company of others -- differs from other digital marketing. Second of a two-part series. Read ...
View articleParticipation operates under many forms and guises. So how should it be measured? Read More...
View articleThe media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications. R...
View articleSteps for undertaking a competitive analysis. Read More...
View articleAn invitation to a very happening party. Are you ready to swing? Read More...
View articleThe conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Read More...
View articleThe U.K. internet spend grew its market share to 19 percent in the first half. Read More...
View articleFive things to remember about venturing into a community and dealing with comments about your brand. Read More...
View articleThe Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technolog...
View articleAugust Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign. Read More...
View articleDigital businesses have a legacy of living and dying without government interference. Why start now? Read More...
View articleThe U.S. presidential debate provides insights into how to integrate digital experiences and live events. Read More...
View articleHow candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...
View articleThe tests will follow months of delays, and come as controversy swirls around the targeting approach in the U.K. and U.S. Read More...
View article.Fox Promotes; Publicis France Hires; Agency.com Grabs Proximity Man Read More...
View articleApple's iPhone and T-Mobile's Android phone include GPS capabilities, making location-based advertising that actually works a reality. It's time for m...
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