2002 E-Commerce Holiday Wrap-Up
Audience

2002 E-Commerce Holiday Wrap-Up

23y Robyn Greenspan

2002 E-Commerce Holiday Wrap-Up

E-commerce racked up record numbers, but average spending took a dip. Read More...

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Users Do More Than Surf
Marketing

Users Do More Than Surf

23y Robyn Greenspan

Users Do More Than Surf

Besides browsing, downloading and chatting are among some of the most popular online activities. Read More...

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Give Your Brand Away, Part 3: Community Building, Step by Step
Marketing

Give Your Brand Away, Part 3: Community Building, Step by Step

23y Martin Lindstrom

Give Your Brand Away, Part 3: Community Building, ...

You're sold on the idea that your brand needs a community. But where do you start? Read More...

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The Cracked Crystal Ball Prediction Roundup
Marketing

The Cracked Crystal Ball Prediction Roundup

23y Sean Carton

The Cracked Crystal Ball Prediction Roundup

What do professional prognosticators see awaiting us in 2003? Take a peek into Sean's crystal ball and find out. Read More...

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Calculating the True Cost of Email
Marketing

Calculating the True Cost of Email

23y Jared Blank

Calculating the True Cost of Email

Pressing that 'send' button might cost your business much more than you thought. Read More...

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Online Retailers Ring Up a Merry Christmas
Audience

Online Retailers Ring Up a Merry Christmas

23y Gretchen Hyman

Online Retailers Ring Up a Merry Christmas

E-tailers thrived this season despite a shorter shopping season and a weakened economy, say analysts, a sure sign of stronger e-tail seasons to come. ...

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Deliver the Goods and a Good Experience
Marketing

Deliver the Goods and a Good Experience

23y Rebecca Lieb

Deliver the Goods and a Good Experience

It's a long way to the customer. Rebecca offers seven ways to shorten 'the last mile.' Read More...

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Small Biz Are Big Spenders
Marketing

Small Biz Are Big Spenders

23y Robyn Greenspan

Small Biz Are Big Spenders

Many markets stand to benefit from the deep pockets of small businesses as research indicates an IT spending spree of roughly $340 billion in 2002. Re...

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The Top 6 Trends of 2003: Don't Predict the Future, Invent It
Marketing

The Top 6 Trends of 2003: Don't Predict the Future, Invent It

23y Declan Dunn

The Top 6 Trends of 2003: Don't Predict the Future...

You can guess what's going to happen next year, or you can go right out and make it happen. Read More...

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1.1 Million Jobs Coming for Haggard IT Workforce
Audience

1.1 Million Jobs Coming for Haggard IT Workforce

23y Dana Blankenhorn

1.1 Million Jobs Coming for Haggard IT Workforce

The struggling IT workforce looks to see a strong boost in 2003, with a new study predicting that IT managers will need to fill 1.1 million jobs in th...

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Find the Passion (Give Your Brand Away, Part 2)
Marketing

Find the Passion (Give Your Brand Away, Part 2)

23y Martin Lindstrom

Find the Passion (Give Your Brand Away, Part 2)

Brand communities arise out of a passionate involvement between brands and their users. How do you foster such a relationship? Read More...

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Travel Industry Helped by Web, Frequency
Marketing

Travel Industry Helped by Web, Frequency

23y Robyn Greenspan

Travel Industry Helped by Web, Frequency

Research finds that half of all U.S. Internet users – equaling roughly 59 million individuals – have made a travel purchase online, and more than 2-in...

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How to 'Fix' Online Advertising, Part 1
Marketing

How to 'Fix' Online Advertising, Part 1

23y Eric Picard

How to 'Fix' Online Advertising, Part 1

There's a lot of talk about what's wrong with online advertising. Eric lays the groundwork for a solution. Read More...

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Is the Internet Antisocial Toward Advertisers?
Marketing

Is the Internet Antisocial Toward Advertisers?

23y Rudy Grahn

Is the Internet Antisocial Toward Advertisers?

Big-spending brands need to reach their audiences via 'social' media. Does the Internet provide that environment? Read More...

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Measure the Value of Your Content
Marketing

Measure the Value of Your Content

23y Gerry McGovern

Measure the Value of Your Content

What's your content worth? Why use content over other communication channels? Read More...

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Top Consumer ISPs in South Korea
Data insights

Top Consumer ISPs in South Korea

23y Team ClickZ

Top Consumer ISPs in South Korea

With a densely populated urban area around its capital city, Seoul, South Korea has developed a flourishing broadband community and only one in twenty...

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Contemporary Culture, Revealed
Marketing

Contemporary Culture, Revealed

23y Pamela Parker

Contemporary Culture, Revealed

Spontaneous surfing can still be valuable, if you start from the right place. Read More...

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Shopping for Bargains
Audience

Shopping for Bargains

23y Robyn Greenspan

Shopping for Bargains

Are U.S. e-shoppers sacrificing time for deals? It could be that consumers haven't finished their gift-buying because they are too busy hunting for th...

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Your Home Page Is a Direct Response Page
Marketing

Your Home Page Is a Direct Response Page

23y Nick Usborne

Your Home Page Is a Direct Response Page

People don't come to your home page to learn more about your company. They want to do something. Read More...

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Give Your Brand Away, Part 1
Marketing

Give Your Brand Away, Part 1

23y Martin Lindstrom

Give Your Brand Away, Part 1

A brand's ultimate achievement is to no longer be owned by a company, but by communities of consumers. How can brand development become Brand Nirvana?...

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E-Tailers Enjoying Pre-Holiday Sales Crush
Audience

E-Tailers Enjoying Pre-Holiday Sales Crush

23y Beth Cox

E-Tailers Enjoying Pre-Holiday Sales Crush

Online shopping figures show consumers are consistently spending more this season. Read More...

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Surfing the Subviral Wave
Marketing

Surfing the Subviral Wave

23y Sean Carton

Surfing the Subviral Wave

Is your brand ready to jump into the roiling waters of subviral marketing? Read More...

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Users Bank on the Internet
Marketing

Users Bank on the Internet

23y Robyn Greenspan

Users Bank on the Internet

Online money management has experienced phenomenal growth in the last two years, but some Internet users aren't prepared to rip up their paper checks ...

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The Spontaneity Mandate
Marketing

The Spontaneity Mandate

23y Gary Stein

The Spontaneity Mandate

Spontaneity: Consumers want it, the Web's the place to get it. What it is, who's using it well -- and how to get it into your campaign. Read More...

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Worldwide Workplace Discord
Audience

Worldwide Workplace Discord

23y Robyn Greenspan

Worldwide Workplace Discord

More than one-third of employees worldwide aren't committed to their jobs, and roughly the same percentage of U.S. workers aren't even attending their...

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Effective Skimming and Scanning
Analytics

Effective Skimming and Scanning

23y Bryan Eisenberg

Effective Skimming and Scanning

No, they're not the same. To really engage visitors, your site must be skimable and scanable. Read More...

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Fewer Leads, Better Quality
Marketing

Fewer Leads, Better Quality

23y Declan Dunn

Fewer Leads, Better Quality

How Kaplan controls an effective affiliate program. Read More

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