Honeymoon in E-Marketing Heaven
Marketing

Honeymoon in E-Marketing Heaven

24y Pamela Parker

Honeymoon in E-Marketing Heaven

A quaint country inn with sophisticated Web wisdom. Read More...

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Demand Marketing: By Their Actions You Will Know Them
Marketing

Demand Marketing: By Their Actions You Will Know Them

24y Declan Dunn

Demand Marketing: By Their Actions You Will Know T...

Adware companies are on to something. You need to understand it and practice it. Read More...

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HDTV Future Unclear
Audience

HDTV Future Unclear

24y Robyn Greenspan

HDTV Future Unclear

While most households will own a high-definition-capable television set by 2008, not even half will actually be using the service. Read More...

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Ad Killers: A Threat?
Marketing

Ad Killers: A Threat?

24y Jeffrey Graham

Ad Killers: A Threat?

Ad killers and pop-up zappers are gaining in popularity. Are they killing your ads? Read More...

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China Poised for High-Speed Growth
Data insights

China Poised for High-Speed Growth

24y Robyn Greenspan

China Poised for High-Speed Growth

Broadband, particularly DSL, is expected to capture a significant amount of Chinese Internet users, satisfying governmental target rates of adoption. ...

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Travel Industry Boosted by Bargain-Hunters
Marketing

Travel Industry Boosted by Bargain-Hunters

24y Robyn Greenspan

Travel Industry Boosted by Bargain-Hunters

Global discord, a sluggish economy, and high unemployment rates have not deterred Internet users from grabbing online travel deals. Read More...

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A Personal Recipe for Branding Success
Marketing

A Personal Recipe for Branding Success

24y Martin Lindstrom

A Personal Recipe for Branding Success

Your brand is about your customer. Read More

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The Three Biggest Ad Headaches
Marketing

The Three Biggest Ad Headaches

24y Eric Picard

The Three Biggest Ad Headaches

What needs fixing? Low media costs, ad-server discrepancies, and IE 6's cookie crunching. Read More...

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E-gifting: The 'E' Stands for Europe
Audience

E-gifting: The 'E' Stands for Europe

24y Beth Cox

E-gifting: The 'E' Stands for Europe

Merchants across the pond are better at using integrated sales techniques, says an industry report predicting $15.77B in holiday sales there. Read Mor...

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The 19 Days of Christmas
Marketing

The 19 Days of Christmas

24y Jim Kukral

The 19 Days of Christmas

On the first day of Christmas, my merchant gave to me... incentives! Read More...

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Security a Priority in IT Budgets
Marketing

Security a Priority in IT Budgets

24y ClickZ Stats Staff

Security a Priority in IT Budgets

Security expenditures are likely to increase despite reductions in overall IT spending. Read More...

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Immersive Advertising (Three Days' Worth)
Marketing

Immersive Advertising (Three Days' Worth)

24y Rebecca Lieb

Immersive Advertising (Three Days' Worth)

More work, less money. Why would traditional agencies want online advertising to work? Read More...

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E-Mail Response Time Lags
Data insights

E-Mail Response Time Lags

24y Robyn Greenspan

E-Mail Response Time Lags

E-businesses looking for a competitive edge, customer loyalty and high satisfaction scores may want to pay closer attention to their inboxes. Read Mor...

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The Single Point Where Copy Becomes Great
Marketing

The Single Point Where Copy Becomes Great

24y Nick Usborne

The Single Point Where Copy Becomes Great

The three constituencies you must please to make copy go from good to extraordinary. Read More...

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Brands Equal Unique Promises
Marketing

Brands Equal Unique Promises

24y Martin Lindstrom

Brands Equal Unique Promises

Build traffic by promising... and delivering. Read More

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Colorful Growth in PDAs
Audience

Colorful Growth in PDAs

24y Robyn Greenspan

Colorful Growth in PDAs

Dynamic applications and increased availability are among the key drivers that could contribute to significant color display PDA growth, but power iss...

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Semiconductor Outlook: Proceed With Caution
Audience

Semiconductor Outlook: Proceed With Caution

24y Christopher Saunders

Semiconductor Outlook: Proceed With Caution

In-Stat/MDR says 2003 will be better than 2002 for only a fraction of chipmakers with specific goals inmind, like automotive, wireless, or routing. Re...

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Enhancing (Not Replacing) the In-Store Experience
Marketing

Enhancing (Not Replacing) the In-Store Experience

24y Sean Carton

Enhancing (Not Replacing) the In-Store Experience

For big-ticket and high-touch items, the Web can make or break the sale -- regardless whether consumers buy online or in stores. Read More...

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Database Market Shows Small Growth
Marketing

Database Market Shows Small Growth

24y Robyn Greenspan

Database Market Shows Small Growth

New applications of databases coupled with significant shifts in IT buying and database technology will likely be responsible for the increase. Read M...

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The Big Lie about Spyware and Adware
Marketing

The Big Lie about Spyware and Adware

24y Declan Dunn

The Big Lie about Spyware and Adware

'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand. Read More...

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AOL's Internet Lite: Will Advertisers Bite?
Marketing

AOL's Internet Lite: Will Advertisers Bite?

24y Rebecca Lieb

AOL's Internet Lite: Will Advertisers Bite?

AOL's 8.0 talks to advertisers in a language they understand. That language is -- television. Read More...

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Broadband Hooks Up 13.1 Million
Data insights

Broadband Hooks Up 13.1 Million

24y Team ClickZ

Broadband Hooks Up 13.1 Million

Despite slowing growth, Jupiter Research finds that 21 percent of online households in the U.S. connect to broadband service providers for high-speed ...

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Web Services Catching On
Marketing

Web Services Catching On

24y Robyn Greenspan

Web Services Catching On

Many executives claim to be using the technology but definitions differ. Read More...

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More Users, Less Trust
Audience

More Users, Less Trust

24y Robyn Greenspan

More Users, Less Trust

Even though fewer Americans trust the Internet now than they did at the end of last year, they are spending more money and engaging in more financial ...

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The Future of TV: The Web?
Marketing

The Future of TV: The Web?

24y Jeffrey Graham

The Future of TV: The Web?

Five years ago, we said the Internet was changing everything. We were brash, and we were wrong. Read More...

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Aim for Who, not What
Marketing

Aim for Who, not What

24y Martin Lindstrom

Aim for Who, not What

Why would anyone want to do business with a company led by technology? Read More...

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Step Into the Stream
Marketing

Step Into the Stream

24y Jeremy Lockhorn

Step Into the Stream

Why streaming video ads don't work -- and why they soon will. Read More

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