Brick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articlePositive increases in the awareness of the ASP model, and indications of more companies moving toward its adoption, sum up the results of the SIIA stu...
View articleThe Internet isn't for everyone. Some brands are more successful online while others fare better in TV or print. Hence, the brand Catch-22: Going onli...
View articleIf you attend creative-department meetings regularly, maybe you've noticed that very little creative discussions ever occur. Give your team a creative...
View articleGuess what, folks? By 2005 more than 70 percent of all Internet users will be using Internet "appliances" for online access. Here are some points to c...
View articleYou can land clients and make sales through a step-by-step, strategic program of schmoozing online. And it'll cost you nothing other than the time, en...
View articleWhen one person has a good online experience, he or she will turn around and tell 12 more people; the same goes for a bad experience. This is the dyna...
View articleConsumers seem ready to to implement home networks, and home builders are constructing homes that make it easier for them to do so, which is good news...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleThis is going to be an important holiday shopping season for online retailers. More consumers will spend more money online. This is the good news. But...
View articleGone are the days of Web spending to build an Internet presence, and in their place is spending to integrate the Internet into internal and external b...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
View articleThe process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...
View articleThe dividing line between content and advertising isn't as strong online as it is in traditional advertising. This results in a unique opportunity to ...
View articleThinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...
View articleHow fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleMany companies can't answer simple questions about their web site visitors. But you need this information to effectively market your offerings. While ...
View articlePerson-to-person auctions are hot on the web. People love turning junk into cold hard cash or exchanging it for new junk. Here's some cool online reso...
View articleHow do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pri...
View articleYou've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleChallenger, Gray & Christmas said a record 129 CEO departures were announced in October -- a rate of nearly six per day. Read More...
View articleIf someone told you designers were shape shifters, you'd have no trouble believing it. It would explain a lot. In fact, it's true. Knowing how they do...
View articleMartin ponders the difference between real books and e-books, between retailers and e-tailers, and between the real world and the virtual world. Read ...
View articleIt's not enough to create content anymore -- you've got to get out there and promote it. Gerry tells you the many ways in which to promote your conten...
View articleThe market for CRM applications is going strong, despite market fragmentation and no clear industry leader, according to research by Ovum, Aberdeen Gr...
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