The Numbers Are In
Audience

The Numbers Are In

26y Michael Pastore

The Numbers Are In

Well, that's not exactly true, but there are some early returns showing that holiday e-commerce surpassed some expectations. As for the other type of ...

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Holiday E-Commerce: More Shoppers, More Spending, More Problems
Audience

Holiday E-Commerce: More Shoppers, More Spending, More Problems

26y Michael Pastore

Holiday E-Commerce: More Shoppers, More Spending, ...

E-tailing executives say Santa is bringing loads of orders this year, according to IDC, but a number of surveys suggest he should add better return po...

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Who's Eating Whose Lunch?
Marketing

Who's Eating Whose Lunch?

26y David Gumpert

Who's Eating Whose Lunch?

The emergence of the Internet has brought the old-fashioned practice of grocery delivery front and center. Entire companies like Webvan and Streamline...

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Of Babies and Bath Water...
Marketing

Of Babies and Bath Water...

26y Ivan Weltman

Of Babies and Bath Water...

Few doubt that online commerce is driving the U.S. economy and will drive the global economy well into the 21st century. The online marketer, armed wi...

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Stale Cookies
Marketing

Stale Cookies

26y Cliff Allen

Stale Cookies

Cookies are an aspect of the web that have caused more discussion and confusion than anyone ever imagined. Those tiny bits of data that web sites stor...

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A Stocking Full Of 'CyberClippings'
Marketing

A Stocking Full Of 'CyberClippings'

26y Len Stein

A Stocking Full Of 'CyberClippings'

If you're looking to fill your client's or boss's inbox with a load of e-clippings, or if you monitor more than three or four web sites, start the mil...

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The Brutal Truth About Online Support - Part Two
Marketing

The Brutal Truth About Online Support - Part Two

26y Tom Kuegler

The Brutal Truth About Online Support - Part Two

The online retail world has less than stellar customer support. And most companies realize it when this is the case. They even try to fix it. But for ...

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.com All Ye Faithful Affiliates
Marketing

.com All Ye Faithful Affiliates

26y Shawn Collins

.com All Ye Faithful Affiliates

While affiliate programs are an excellent way to generate additional revenue, increase page views, and generate brand awareness for a product or servi...

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Paradigm Snuff
Marketing

Paradigm Snuff

26y Greg Sherwin and Emily Avila

Paradigm Snuff

Every industry has its buzzwords. But Internet businesses and their public relations/marketing mavens have taken that concept to new highs - or lows. ...

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Freedom From Choice, That's What You Want
Marketing

Freedom From Choice, That's What You Want

26y Neil Cohen

Freedom From Choice, That's What You Want

In today's Internet job market, there are just too many choices. The word onthe street is that there has never been a better time in history to look f...

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Ad Selling Strategies: Part Two
Marketing

Ad Selling Strategies: Part Two

26y Michael Aaron

Ad Selling Strategies: Part Two

Back in October, Michael discussed several steps you can take for selling ads on your site, such as pricing, common ad sizes, and technical issues. Hi...

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Users Do The Branding
Marketing

Users Do The Branding

26y Martin Lindstrom

Users Do The Branding

Imagine someone approached you on the street, opened his coat and, displaying his pendant range of Rolexes, said, "PSST! Wanna buy a watch?" Would you...

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Higher Growth Rates Predicted for B2B E-Commerce
Marketing

Higher Growth Rates Predicted for B2B E-Commerce

26y Michael Pastore

Higher Growth Rates Predicted for B2B E-Commerce

The size of the business-to-business e-commerce market is far greater than is commonly reported, according to The Boston Consulting Group, and Electro...

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Make Your .Com Memorable
Marketing

Make Your .Com Memorable

26y Sean Carton

Make Your .Com Memorable

Quick! Name a web site you saw advertised on TV over the past month that's not Amazon.com! Having a tough time remembering just who allthose commercia...

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One-Quarter of Attempted Holiday E-Commerce Purchases Fail
Audience

One-Quarter of Attempted Holiday E-Commerce Purchases Fail

26y Michael Pastore

One-Quarter of Attempted Holiday E-Commerce Purcha...

One-quarter of attempted holiday purchases over the Internet typically end without a sale being made, according to a study by Andersen Consulting. Rea...

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CDSP Market Remains Untapped
Audience

CDSP Market Remains Untapped

26y Michael Pastore

CDSP Market Remains Untapped

Content Delivery Service Providers (CDSPs), those that look to speed the delivery of Internet content, will grow to a $875 million market by 2003. Rea...

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Loyalty Works Both Ways
Marketing

Loyalty Works Both Ways

26y Cliff Allen

Loyalty Works Both Ways

Customer loyalty is one of those elusive qualities that every company strives to achieve. While many companies have repeat customers, very few attain ...

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Cable Modems to Face Challenge
Data insights

Cable Modems to Face Challenge

26y Michael Pastore

Cable Modems to Face Challenge

Cable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...

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Leveraging The Internet Underground
Marketing

Leveraging The Internet Underground

26y Jeffrey Graham

Leveraging The Internet Underground

If you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...

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Here's the Newest Employee Perk
Marketing

Here's the Newest Employee Perk

26y Jay Schwedelson

Here's the Newest Employee Perk

Medical, dental, 401Ks, stock options, and... intranet rebates? If your corporate culture allows it, this may be the next company perk coming your way...

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Business Communities: An Emerging Marketing Opportunity
Marketing

Business Communities: An Emerging Marketing Opportunity

26y Barry Silverstein

Business Communities: An Emerging Marketing Opport...

Unlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...

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Profiles In Courage
Marketing

Profiles In Courage

26y Greg Sherwin and Emily Avila

Profiles In Courage

Advertisers and media companies have long salivated over the gold-mine marketing potential of the Internet. To many marketers, the Internet is a mediu...

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Who's Who in Affiliate Marketing?
Marketing

Who's Who in Affiliate Marketing?

26y Shawn Collins

Who's Who in Affiliate Marketing?

On December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...

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Online Travel Sites Score Big During Holidays
Marketing

Online Travel Sites Score Big During Holidays

26y Michael Pastore

Online Travel Sites Score Big During Holidays

How strong is the marriage between the Internet and airline travel sites? A lot stronger than the one between travel agents and consumers, according t...

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Become An e-Guru in 12 Easy Lessons
Marketing

Become An e-Guru in 12 Easy Lessons

26y Chris Maher

Become An e-Guru in 12 Easy Lessons

So you want to be the Deepak of The New Economy and the darling of the conferences? Chris gives you a 12-step guide to e-guru-dom. With advice like: M...

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Who?.com
Marketing

Who?.com

26y Martin Lindstrom

Who?.com

You're probably among the 90 percent of people who've tried registering a domain name and been rejected. That's a catastrophe if the name you tried to...

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The Future Of Domain Names
Marketing

The Future Of Domain Names

26y Sean Carton

The Future Of Domain Names

'Tis the season! Love and peace, joy and goodwill towards all abound. It's that most wonderful time of the year when people turn away from hate and st...

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