While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock o...
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View articleLike working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you. Read More...
View articleGlobal media network Havas Media acquired U.K.-based integrated agency Archibald Ingall Stretton. Read More...
View articleVideo games are the single hottest spot in the media solar system for innovation and experimentation. What CMOs need to know about them. Read More...
View articleAs an advertiser, why would you buy from an ad network that can mark up inventory to any amount it likes? Read More...
View articleIt'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon. Read More...
View articleYour marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behav...
View articleISP British Telecom will begin a live trial of Phorm's controversial ad-targeting technology with 10,000 of its U.K. customers soon. Read More...
View articleMeaningful relationships with social networks, word-of-mouth marketing 101, and more. Read More...
View articleLooking for someone to redevelop your Web site or build one from scratch? Here's a checklist to consider before sending out a request for proposals. R...
View articleThe humble press release has turned into something of an online marketing behemoth -- perhaps even the next wave of spam? Read More...
View articleRecent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Read M...
View articleCan a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Read More...
View articleHow can marketing organizations become better integrated and customer focused? Read More...
View articleRepresentatives of national European IAB organizations will convene next month to formulate a constitution. Read More...
View articleHow marketers can quantify the impact of social media efforts. Read More...
View articleChallenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part s...
View articleMost campaigns focus on gaining new customers. Why churn should be a top priority instead. Read More...
View articleTV isn't dead. It's not even dying. It's just going digital. Read More...
View articleHow big brands Target and Kodak (yes, Kodak) have embraced a digital future. Read More...
View articleThe behavioral ad-targeting company has hired Jeffrey Brooks Dobbs as its first Chief Privacy Officer. Read More...
View articleWhen it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Read More...
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