Building a Net-accessible business - which includes but is hardly limited to a web site - is expensive, time-consuming, technically complex, resource ...
View articlePublic relations tends to breed confusion because it operates in both the stratospheric levels of corporate positioning and strategic marketing, and i...
View articleLast year, you started your affiliate program and experienced success. Lately, the pace of your network's growth has slowed from a sprint to a leisure...
View articlePhilip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: ...
View articleAs the holiday season approaches, thousands of online marketers are asking themselves the same question: "How many times can we email our customers wi...
View articleOne of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compel...
View articleDespite the fact that overall business starts have been down in recent years, the number of start-ups in the IT sector continues to grow, indicating t...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleWhen you're developing an affiliate program, you've got a lot of choices to make. Will the affiliate manager be an in-house employee of the company, o...
View articleAre you going through what Andy's going through? Used to be friends and family were impressed by his being one of those "dot-com" guys. They didn't re...
View articleMention "E-CRM" to any marketing person, and he or she is an expert on what it means. It means help desks and call centers and friendly smiles. It mea...
View articleCutting costs is not helping Internet companies become profitable, according to a study by Getzler & Co., Inc., a New York-based turnaround firm, whic...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
View articleYou've no doubt heard about the Pizza Hut rocket. Talk about a brand blast! Marketers are always looking for new ways to give a brand a big liftoff. B...
View articleThe Top 20 e-tailers of September 2000, according to PC Data Online. Read More...
View articleWhy do so many Internet sites baffle the user? How are users going to use your site if they can't figure it out? Too many marketers devise names and t...
View articleBuyers spent more than $9 billion to acquire nearly 225 Web properties in the third quarter of 2000, according to Webmergers.com, a quarterly survey o...
View articleWeird question? Yes and no. We know that computers are good at storing and displaying information, connecting us with others, and crunching numbers. B...
View articleDo you have more time on your hands than money in the bank? More creativity to spend than cash? Then this column's for you. In it, Marcia will be addr...
View articleInternet users still prefer the good old-fashioned store when it's time to buy, according to PricewaterhouseCoopers. But Harris Interactive says more ...
View articlePromotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...
View articleSo what is viral marketing on the Internet? Simply word of mouth? No way. Word of mouth on steroids? That's more like it. If you've got a solid messag...
View articleLast week Neil (a.k.a. "The Blimp Pimp") shared some of his worst marketing missteps, and asked ClickZ readers to share their own. The response from b...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articleA survey of technology in American households by SRI has found more broadband Internet connections and fewer telephone connections. More evidence that...
View articleYou think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
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