Sometimes words alone, one after the other, are your best choice for getting the job done right. Read More...
View articleNearly half of the shoppers making purchases on the Internet this holiday season will be doing so for the first time, according to a survey by Active ...
View articleAlthough there is certainly value to being book smart, it's equally important to be affiliate smart. And how better than to find out what affiliate ma...
View articleWe have this nice little mantra going online that everything should be free on the Net. All articles, research, music, news -- EVERYTHING should be fr...
View articleIn the battle for media attention, PR practitioners can bludgeon their way to attention or target the right message to the right person. Here's a grea...
View articleFortune and Burson-Marsteller surveyed both traditional and dot-com CEOs on how the Internet is changing the landscape for their companies and how it ...
View articleOnline advertising is a relatively new marketing vehicle, and there's a great deal to be learned about the effective application of this medium. Keepi...
View articleFew e-business leaders have demonstrated an understanding of how to monetize traffic, or effectively convert web visitors into revenue dollars. Here a...
View articleCreative services firms are dealing with smaller marketing budgets these days. However, there is plenty of work for firms using the right strategies. ...
View articleThe Top 20 e-tailers of November 2000, according to PC Data Online. Read More...
View articleSmall businesses are establishing Web sites primarily to advertise and promote their business, rather than to conduct e-commerce, according to a surve...
View articleAsk programmers about i-Mode, and they'll laugh! But consumers understand it because it's user-friendly. Wireless Application Protocol (WAP), on the o...
View articleIn this wired world, you don't have to be a somebody yourself to win the ear of someone with influence. But who are these people, and where do you fin...
View articleEven though PC sales have been sluggish, and PC makers are seeing their stock prices hit hard, that doesn't mean no one is buying technology products ...
View articleActive users may be the only ones who give you the benefit of the doubt -- and bring you new customers. So treat them extra nicely, and you may reap t...
View articleLed by investments in networks and Web-based applications, spending on information technology by US business organizations increased 8.7 percent as a ...
View articleNothing can beat the voluminous garbage that passes for creative briefs in agencies and in-house departments the world over. Here's Peter's take on wh...
View articleMid-sized companies are rapidly turning to new online channels for purchasing and will continue to intensify their e-procurement activity over the nex...
View articleEase of use is the name of the game as tomorrow's digital consumers seek an easy-to-use solution to their information overload. Who needs a desktop co...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleWhether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essent...
View articleWhat do you know that others would like to? Sharing your expertise is an effective -- and inexpensive -- way to impart credibility to yourself and mar...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
View articleDoctors have no problem using the Internet, they're just waiting for the Internet industry to show them how it will help provide value and better care...
View articleWomen are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you'...
View articleThomas Mann, 1929 Nobel laureate, once said: "A writer is someone for whom writing is more difficult than it is for other people." Kathy explains why ...
View articleTravel sites are among the top sites on the Internet when it comes to customer satisfaction, according to cPulse. And among travel sites, niche sites ...
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