IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleFormer NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleIn addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...
View articleSmart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleFoursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articleGoogle's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...
View articleA search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...
View articleThe online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleThe platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
View articlePandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business ...
View articleIn order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleConsumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...
View articleAhead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleHere are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...
View articleFacebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Read More...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleNissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
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